Senior Manager, Brand Marketing & Content

Royal Caribbean Group; Miami (FL); Presencial; USD 140.000 - 190.000; Jornada completa

Descripción de la vacante

Royal Caribbean Group’s Marketing Team in Miami seeks a Senior Manager, Brand Marketing & Content to lead brand, advertising, content, and integrated marketing initiatives.

You will translate consumer insights into strategic campaigns, guide creative development from brief to delivery, and partner with agencies, production partners, and senior stakeholders to drive awareness, engagement, and long-term brand growth.

Formación

• Leads high-visibility brand, advertising, content, and integrated marketing initiatives.
• Translates consumer insights, market trends, performance data into strategies, briefs and measurable programs.
• Demonstrates strong judgment and proactive leadership to guide complex work across internal teams and agencies.

Responsabilidades

• Lead strategic development of brand, advertising, content, and integrated marketing work.
• Translate consumer insights, market trends, competitive learnings into clear strategies and creative direction.
• Guide development of high-impact campaigns from brief through final delivery, ensuring alignment to brand standards.
• Champion brand clarity across identity, voice, messaging, platforms and content ecosystems.
• Develop tools and frameworks that enable consistency and scalability.

Conocimientos

Brand marketing

Content leadership

Strategic planning

Stakeholder management

Leadership

Descripción del empleo

Senior Manager, Brand Marketing & Content

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands - including Royal Caribbean International, Celebrity Cruises and Silversea Cruises - the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

Royal Caribbean Group’s Royal Caribbean International Marketing Team has an exciting career opportunity for a full time Senior Manager, Brand Marketing & Content reporting to the AVP, Brand Marketing, Content & Social Media.

This position will be working onsite from Miami.

Position Summary

The Senior Manager, Brand Marketing, leads high-visibility brand, advertising, content, and integrated marketing initiatives for Royal Caribbean. This role elevates senior account leadership into broader management ownership across strategy, creative development, financial stewardship, production oversight, cross-functional alignment, agency management, performance measurement, and team development. The Senior Manager translates business priorities, consumer insights, product updates, cultural trends, and performance learnings into strategies, briefs, campaign plans, and measurable programs that strengthen brand relevance, improve awareness and consideration, drive meaningful engagement, and support long-term brand and business growth. Working and collaborating with internal and external team members, the person in this position must thrive in working with others and creating an inspiring environment that fosters contribution and connection.

The ideal candidate is a strategic, creatively curious, and operationally strong marketing leader who can elevate brand work while building the systems, relationships, and team capabilities required to deliver it. They bring strong judgment, a proactive leadership style, and the ability to guide complex work across internal teams, external agencies, production partners, senior stakeholders, and direct reports. Balances big-picture brand strategy with disciplined execution, ensuring creative work is grounded in business objectives, consumer insights, cultural relevance, measurable outcomes, and clear strategic choices.

• Leads with clarity, confidence, and accountability, helping teams prioritize, make decisions, evaluate tradeoffs, and move complex work forward.
• Brings a strong passion for brand storytelling, content development, advertising, creative excellence, cultural relevance, and modern marketing platforms.
• Is comfortable communicating with senior stakeholders, agency partners, cross-functional teams, and direct reports through ambiguity, shifting priorities, and fast-moving deadlines.
• Demonstrates strong financial stewardship, including budget planning, forecasting, scope management, reconciliation, investment prioritization, and resource tradeoff decisions.
• Develops talent by coaching team members, strengthening capabilities, setting expectations, and creating a culture of accountability, collaboration, curiosity, and continuous improvement.
• Has a strong point of view on how the brand should show up in market and the leadership skills to turn that vision into scalable, high-impact work.
• Uses data, insights, and post-campaign learnings to identify performance gaps and recommend strategic shifts that improve brand, demand, and efficiency outcomes.

Essential Duties and Responsibilities

Brand, Campaign and Creative Development

• Lead the strategic development of breakthrough brand, advertising, content, and integrated marketing work that supports product priorities, business objectives, cultural relevance, and broader brand storytelling.
• Translate consumer insights, market trends, competitive learnings, product updates, performance data, and brand positioning into clear strategies, creative briefs, campaign platforms, and actionable creative direction.
• Guide the development of high-impact campaigns and content from brief through final delivery, ensuring work is strategically sound, creatively distinctive, operationally feasible, and aligned to brand standards.
• Champion brand clarity across visual identity, voice, messaging, creative platforms, campaign expression, and content ecosystems, developing tools, guidelines, and frameworks that enable consistency and scalability.

Strategic Planning, Leadership and Performance

• Annual, seasonal, and initiative-level brand marketing planning, ensuring priorities are grounded in audience strategy, channel considerations, clear KPIs, commercial impact, and opportunities to strengthen awareness, consideration, engagement, and brand relevance.
• Provide direction across planning, prioritization, timing, resource allocation, and campaign integration to ensure marketing efforts contribute to brand health, audience engagement, demand generation, revenue contribution, and long-term brand equity.
• Develop strategic recommendations that clarify the role each initiative plays in the broader marketing plan, from brand building and cultural relevance to demand generation, conversion support, or loyalty.
• Lead strategic planning conversations that connect product priorities, audience opportunities, media approach, creative ambition, partnership potential, and business performance into a cohesive plan.
• Prepare leadership-ready