Lead, Creative and Content

Royal Caribbean Group; Miami (FL); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Royal Caribbean Group is seeking a Lead, Creative and Content to drive visual development and execution of multi-channel campaigns. This onsite Miami role blends hands-on design with creative leadership to ensure cohesive, on-brand assets aligned with business objectives.

The ideal candidate has a strong strategic mindset, a proven track record leading major brand campaigns, and mastery of Adobe Creative Cloud across digital and print formats.

Qualifications

• 6+ years of professional design experience with senior-level ownership.
• Strong portfolio across digital and traditional media.
• Experience leading brand or product campaigns in-house or with agencies.
• Proficiency in layout, typography, color and visual storytelling.

Responsibilities

• Lead end-to-end design for major brand campaigns across channels.
• Translate briefs into compelling visual solutions.
• Develop design systems and guidelines to ensure cohesion across touchpoints.
• Collaborate with copywriters, art directors, strategists, and external agencies to bring concepts to life.
• Serve as the creative lead for campaign execution, providing direction and quality control.
• Mentor designers and elevate brand standards across assets.

Skills

Design leadership

Brand storytelling

Adobe Creative Cloud

Multi-channel campaigns

Portfolio

Tools

Photoshop

Illustrator

InDesign

Job description

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Lead, Creative and Content

Journey with us!Combine your career goals and sense of adventure by joining our incredible team of employees atRoyal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

Royal Caribbean Group’s Marketing Team has an exciting career opportunity for a full time Lead, Creative and Content reporting to th Manager, Creative Design.

This position will be working onsite from Miami.

Position Summary: The Lead, Creative and Content is responsible for driving the visual development and execution of integrated marketing campaigns across digital, social, print, and experiential channels. This role blends hands‑on design excellence with creative leadership, ensuring all campaign assets are cohesive, on‑brand, and strategically aligned with business objectives. The ideal candidate is a concept‑driven designer with exceptional executional skills, a strong strategic mindset, and a deep understanding of brand storytelling.

Essential Duties and Responsibilities:

Campaign Development & Execution

• Lead the end‑to‑end design process for major brand and product campaigns—from initial concepting to final asset delivery.
• Translate strategic briefs into compelling visual solutions that perform across multiple channels and formats.
• Develop campaign systems, visual toolkits, and design guidelines to ensure cohesion across all touchpoints.
• Partner with copywriters, art directors, strategists, and external agencies to bring integrated concepts to life.
• Serve as the creative lead for campaign execution, providing direction, feedback, and quality control for all design deliverables.
• Mentor designers on conceptual thinking, craftsmanship, and evolving brand expression.
• Maintain and elevate brand standards across every asset produced.

Cross‑Functional Collaboration

• Work closely with marketing, creative strategy, and product development teams to ensure campaign design aligns with strategic goals.
• Collaborate with project management teams to support smooth file prep, handoff, and delivery.
• Manage relationships with external creative partners as needed.

Executional Excellence

• Produce high‑impact visuals including key art, digital ads, emails, social content, OOH, experiential assets, and presentation materials.
• Ensure pixel‑perfect accuracy, color consistency, and brand alignment across all campaign outputs.
• Solve design challenges efficiently while maintaining high creative standards and deadlines.

Qualifications, Knowledge and Skills:

• 6+ years of professional design experience, demonstrating senior‑level creative ownership and campaign leadership.
• A strong, polished portfolio showcasing high‑impact, multi‑channel campaign work for top brands, including concept development, design systems, and execution across digital and traditional media.
• Proven experience leading or significantly contributing to major brand or product campaigns within in‑house creative teams, agencies, or hybrid environments.
• Mastery of Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and familiarity with Ai and collaborative design tools.
• Deep expertise in layout, typography, composition, and visual storytelling.
• Strong communication skills with the ability to present creative rationale clearly to both creative and non‑creative partners.
• Highly organized, able to manage multiple complex projects simultaneously with accuracy, speed, and attention to detail.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

No immigration sponsorship offered.