Senior Brand Manager - Whiskey, Retail & National Accounts

Still Austin Whiskey Co.; Austin (TX); Sur place; USD 110 000 - 160 000; Plein temps

Résumé du poste

Still Austin Whiskey Co. in Austin, TX seeks a Senior Brand Manager to develop and execute brand-building programs that drive awareness, trial, and growth across retail and national accounts.

You will translate brand strategy into compelling tools and activations, lead cross-functional initiatives, and partner with Sales, Finance, and distributors to fuel portfolio expansion. This senior IC role requires entrepreneurial spirit, strong project management, and a passion for whiskey and authentic

Qualifications

• 5-7+ years in progressive brand or trade marketing within spirits.
• Deep understanding of the spirits category and three-tier distribution.
• Experience partnering with distributors and national accounts.

Responsabilités

• Own the retail marketing strategy and activation calendar.
• Lead national accounts marketing and co-op investments.
• Develop annual marketing plans linking brand positioning to sales goals.
• Provide creative direction and ensure brand consistency across materials.
• Manage budgets and measure program effectiveness.

Connaissances

Brand strategy

Retail marketing

National accounts marketing

Cross-functional collaboration

Project management

Formation

Bachelor's degree in Marketing, Business, Communications, or related field

Outils

MS Office

Adobe Creative Suite

CRM systems

Description du poste

Still Austin Whiskey Co. in Austin, TX seeks a Senior Brand Manager to develop and execute brand-building programs that drive awareness, trial, and growth across retail and national accounts.

You will translate brand strategy into compelling tools and activations, lead cross-functional initiatives, and partner with Sales, Finance, and distributors to fuel portfolio expansion. This senior IC role requires entrepreneurial spirit, strong project management, and a passion for whiskey and authentic