Brand Home Manager – Balcones

Diageo; Texas; On-site; USD 86,000 - 143,000; Full time

Benefits offered by this job

Healthcare benefits

Retirement benefits

Disability coverage

Parental leave

Job summary

Diageo is seeking a senior operations leader for Balcones/Waco to oversee end-to-end brand home operations, guest services, budgeting and cross-functional programs.

You will manage 10-15 external staff, partner with agencies, and drive financial reporting KPIs while ensuring guest experiences align with Diageo's standards.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 5+ years of relevant experience in spirits, hospitality, visitor attractions or consumer-facing environments.
• Ability to work on-site in Waco, TX at least 4 days per week, with travel up to 10%.

Responsibilities

• Oversee long-range management of assets for the brand home, including guest services, store, capital planning and events.
• Develop annual operating plans and budgets; monitor expenses, cash flows and sales; report to the Director.
• Lead Sales/Brand Stores and Brand Marketing efforts to build awareness and optimize margins.

Skills

Leadership

Operations management

Guest services

Budgeting

Education

Bachelor’s degree in Business, Hospitality Management, Operations, Marketing or related field

Job description

Job Description : About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker anda Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more.

Purpose of The Role:

Directly accountable for the operational responsibilities for all strategic planning, budgeting and execution of activities related to sales, marketing, management and operations of Balcones / Waco, Texas. Contributes, alongside agency partners and supply counterparts to capital project planning, strategic marketing and financial feasibility of new brand home site. Direct reports include Balcones / Waco, Texas Assistant Manager + 10 - 15 employees (all external agency employees).

Responsibilities:

• 1. Long-Range Manage and lead all aspects of the assets assigned to the brand home.
  This includes strategic plans around guest services (tour program, personnel, brand stores, capital planning ,and events) and facility maintenance outside the scope of the Supply Organization.
  Partner with financial business counter part to ensure due diligence and thorough analysis of all long term projects and proposals.
  Supervise career development and training of brand home staff to ensure their skills continue to grow to meet future demands and changing brand strategy.
  Develop and implement financial reporting KPIs for each brand home location.
• 2. Annually Develop annual operating plans and budgets for brand home.
  Continually monitor expenses, cash flows and sales during the fiscal year to maintain a thorough understanding of the business and each department.
  Provide a Quarterly report overview to the Director of American Whiskey Development regarding operational performance and adherence to budget.
  At each brand store - ensure appropriate inventories are maintained throughout the year and proper retail planning is taking place (seasonal buying & staffing needs etc.).
• Sales & Marketing 1. Marketing Develop and implement programs that build awareness for brand homes among key media to gain valuable exposure by positioning the facility as a preferred whiskey travel destination.
  Work with agency partners to establish marketing plans and PR activities for brand home.
  Initiate VIP programming for the field sales teams to encourage extensive use of the brand home as a marketing tool for their clients and customers.
  Develop and maintain positive relationships with area CVBs (Local)
• 2. Sales - Brand Stores Manage buyer and on site leadership to create plan-o-grams and long-range brand building model for each brand home store.
  Champion retail sales and buying analysis to build supply chain synergies between sites to ensure effective margins.
• Brand Marketing Responsibilities Be instrumental in leveraging sponsorships for brands in Texas that will gain valuable exposure to our core consumer for each respective brand.
  Maintain budgetary control over “TX Community Relations” account.
  Serve as a spokesperson for American Whiskey Brands Miscellaneous Build working relations between Supply and Demand leadership to ensure effective brand home experiences.

Experience/skills required:

Bachelor’s degree in Business, Hospitality Management, Operations, Marketing or a related field, or equivalent relevant professional experience. 5+ years of relevant experience in the spirits industry, hospitality, visitor attractions, experiential venues, retail operations or another consumer-facing environment, with demonstrated experience leading day-to-day operations and delivering high-quality guest experiences. Strong people leadership and operational management capabilities, with experience managing teams and/or external partners, budgets, business performance and multiple operational priorities in a fast-paced consumer-facing environment. Ability to work on-site in Waco, Texas at least 4 days per week, with availability to travel up to 10% based on business needs. Working with Us Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Compensation and Benefits

Worker Type :Regular Primary Location:Off Site Texas Additional Locations : Job Posting Start Date : 2026-10-26 TEXAS: SALARY RANGE IS FROM $85.500 TO $142.500 (ANNUAL) At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.)

The salary range displayed is the salary range for the role’s primary location.

With more than 200 brands sold in over 180 countries, we are home to a diverse portfolio of drinks enjoyed around the world. Every day, our talented colleagues bring creativity, expertise and passion to the brands people know and love. From established favourites to exciting new launches, the brands we build are shaped by culture, connected to local communities and made for life’s moments. By understanding our consumers and building strong, trusted relationships with our customers, we help our brands remain relevant, distinctive, and accessible.

Our founders, including Arthur Guinness, John Walker and Charles Tanqueray, were visionary entrepreneurs whose ambition and ingenuity helped shape the drinks industry. Today, that pioneering spirit lives on through our people.

Join us and you’ll work alongside talented colleagues from around the world, bringing together different perspectives, experiences and specialist skills. Together, you’ll challenge convention, explore new possibilities and help shape a more inclusive and sustainable future. You’ll be empowered to learn, grow, thrive, and make a lasting impact.

DRINKiQ

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