Senior Brand Manager — Premium Spirits & Launch Leader

Talent Acquisition Team; Beverly Hills (CA); On-site; USD 110,000 - 170,000; Full time

Job summary

IJW Whiskey Company, LLC is seeking a Brand Manager to lead development, management and execution of brand programs. You will report to the CMO, drive consumer targeting, and expand brand awareness domestically and internationally across channels.

You will work with sales, digital marketing, product development, Finance, Legal, and external agencies to craft campaigns, manage launches, and track performance. This is a full-time on-site role based in Beverly Hills.

Qualifications

• 5+ years of brand management experience in the spirits industry.
• Proven ability to develop and execute brand strategies and campaigns.
• Strong understanding of consumer behavior, market trends, and brand positioning.
• Experience with digital marketing, social media, and e-commerce strategies.

Responsibilities

• Implement brand strategies with the CMO to align with business objectives and market positioning.
• Create a brand roadmap in collaboration with cross-functional teams.
• Lead agencies partnering with IJW to support brand goals.
• Ensure packaging meets product goals and market needs.
• Collaborate with Finance to set up COGS for product success.
• Manage campaigns across digital, social media, and in-store activations to drive engagement.
• Support go-to-market strategies for new product launches." ,
• Conduct market research to identify trends and consumer insights to inform strategies.
• Monitor brand performance and provide recommendations to improve awareness and loyalty.
• Collaborate with internal teams (sales, digital marketing, product development, Legal) and external partners to execute initiatives.

Skills

Brand management

Marketing campaigns

Digital marketing

Project management

Communication

Education

Bachelor’s degree in marketing or business

Job description

IJW Whiskey Company, LLC is seeking a Brand Manager to lead development, management and execution of brand programs. You will report to the CMO, drive consumer targeting, and expand brand awareness domestically and internationally across channels.

You will work with sales, digital marketing, product development, Finance, Legal, and external agencies to craft campaigns, manage launches, and track performance. This is a full-time on-site role based in Beverly Hills.