Digital Brand Manager — Roastery & Reserve Campaigns

Starbucks Corp.; New York (NY); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

Health benefits

401(k) retirement plan with employer  

Tuition coverage – Starbucks College  

Paid time off and holidays

Job summary

Starbucks Corp. is seeking a Digital Brand Manager to lead digital storytelling and integrated campaigns for the U.S. Roastery.

You will own content creation across social, websites, and communications, capturing photography and video, and partnering with agencies when needed. This hands-on role blends strategy with execution to elevate the Starbucks Reserve brand. You will work with cross-functional partners to plan campaigns and events, ensuring a premium Roastery experience is reflected in

Qualifications

• 5+ years of experience in digital marketing and brand-related roles.
• Experience creating digital content including photos/videos and copywriting.
• Experience planning and executing campaigns from concept to launch.
• Experience managing digital channels and maintaining brand presence online.
• Strong analytical, communication, and project management skills.
• Ability to influence and drive results in a matrixed organization.

Responsibilities

• Lead digital brand execution across channels to strengthen awareness and engagement.
• Own content creation and storytelling for social media, websites, and customer communications.
• Bring campaigns and experiences to life through integrated content and activations.
• Manage Roastery digital channels and maintain brand presence across platforms.
• Drive marketing operations excellence: timelines, approvals, schedules, and materials.
• Leverage insights to optimize content and campaigns in collaboration with cross-functional partners.

Skills

Digital marketing

Brand marketing

Content creation

Social media strategy

Analytics

Cross-functional leadership

Education

Bachelor's in Marketing, Communications or related field

Tools

Photography

Videography

Copywriting

CMS

Content governance

Job description

Starbucks Corp. is seeking a Digital Brand Manager to lead digital storytelling and integrated campaigns for the U.S. Roastery.

You will own content creation across social, websites, and communications, capturing photography and video, and partnering with agencies when needed. This hands-on role blends strategy with execution to elevate the Starbucks Reserve brand. You will work with cross-functional partners to plan campaigns and events, ensuring a premium Roastery experience is reflected in