Roastery Digital Brand Storyteller

Starbucks; New York (NY); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401(k) with employer match

Bean Stock equity program

Tuition coverage via Starbucks College

Paid vacation and holidays

Parental leave

Job summary

Starbucks is seeking a Digital Brand Manager to illuminate the Roastery experience through compelling digital storytelling and integrated campaigns in the U.S. market.

You will help shape how customers connect with the Starbucks Reserve brand across social channels, websites, menus, and Roastery marketing content. The role blends brand marketing, digital engagement, customer experience, and operational execution, requiring strategic thinking and hands-on content creation in a fast-paced

Qualifications

• 5+ years of experience in digital marketing, brand marketing, communications, social media, content creation, or related fields.
• Experience creating and managing digital content, including photography, videography, copywriting, social media, website content, and customer-facing communications.
• Experience executing campaigns, launches, and marketing initiatives from planning through implementation.
• Experience managing digital channels, online brand presence, and content governance while maintaining alignment with brand standards.
• Strong analytical, communication, project management, and cross-functional leadership skills, including the ability to influence and drive results in a matrixed organization.
• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field preferred.

Responsibilities

• Lead digital brand execution – Develop and execute digital communication strategies that strengthen awareness, engagement, and connection with the Starbucks Reserve and Roastery brands across customer-facing channels.
• Own content creation and storytelling – Create, publish, and manage content across social media, digital channels, websites, and customer-facing communications.
• Bring campaigns and experiences to life – Partner with business stakeholders to execute integrated campaigns, product launches, seasonal activations, and key Roastery events through compelling content, communications, and storytelling.
• Manage digital channels and brand presence – Serve as the owner of the Roasteries' digital presence, ensuring content is accurate, current, and aligned with brand standards across websites, online business profiles, customer review platforms, and other customer-facing digital channels.
• Drive marketing operations excellence – Manage project timelines, approvals, production schedules, in-store printed materials, and execution processes to ensure initiatives are delivered efficiently and effectively.
• Leverage insights and partnerships to drive results – Analyze performance metrics and customer insights to optimize content and campaigns while collaborating across a highly matrixed organization to deliver business objectives.

Skills

Brand marketing

Content creation

Digital campaigns

Cross-functional leadership

Analytics

Storytelling

Education

Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field

Tools

Adobe Creative Suite

CMS platforms

Job description

Starbucks is seeking a Digital Brand Manager to illuminate the Roastery experience through compelling digital storytelling and integrated campaigns in the U.S. market.

You will help shape how customers connect with the Starbucks Reserve brand across social channels, websites, menus, and Roastery marketing content. The role blends brand marketing, digital engagement, customer experience, and operational execution, requiring strategic thinking and hands-on content creation in a fast-paced