Senior Brand Manager — Remote Growth Leader

Potbelly; Atlanta (GA); A distancia; USD 130.000 - 140.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive pay

Medical/Dental/Vision

Domestic partnership benefits

Parental leave

FSA/HSA

Commuter benefit

401(k) match

Employee assistance

PTO

Discount program

Flexible schedule

Career growth

Descripción de la vacante

Potbelly Sandwich Shop is seeking a Senior Brand Manager to lead brand strategy, calendar management and creative oversight at our Support Center. You’ll shape insights-led marketing initiatives and bring campaigns to life across paid, owned and earned channels with excellence.

You’ll manage a team and partners, oversee agency relationships, and drive a forward-looking calendar with 6+ month planning. The role combines strategic thinking with hands-on execution to build the Potbelly brand across

Formación

• Bachelor’s degree in Marketing, Business, or related field preferred.
• 7–10+ years of progressive brand or marketing experience.
• Experience in QSR, food & beverage, retail, hospitality, or consumer brands preferred.
• Strong ability to lead brand strategy and translate into execution.

Responsabilidades

• Own brand strategy, calendar management and creative oversight.
• Lead cross-functional teams on promotions and campaigns.
• Develop channel planning and media integration with agencies.
• Lead post-campaign analysis and performance optimization.

Conocimientos

Brand strategy

Creative leadership

Cross-functional leadership

Channel planning

Agency management

Calendar management

Educación

Bachelor’s degree preferred

Descripción del empleo

Potbelly Sandwich Shop is seeking a Senior Brand Manager to lead brand strategy, calendar management and creative oversight at our Support Center. You’ll shape insights-led marketing initiatives and bring campaigns to life across paid, owned and earned channels with excellence.

You’ll manage a team and partners, oversee agency relationships, and drive a forward-looking calendar with 6+ month planning. The role combines strategic thinking with hands-on execution to build the Potbelly brand across