Senior Brand Manager — Remote Growth & Strategy Lead

Potbelly; United States; Remote; USD 130,000 - 140,000; Full time

Benefits offered by this job

Medical, Dental & Vision

401(k) with match

Paid Parental Leave

Paid Time Off

Flexible Work Schedule

Discount Program

Commuter Benefit

Job summary

Potbelly Sandwich Works is seeking a Senior Brand Manager to own brand strategy, oversee the annual marketing calendar, and lead creative development across paid, owned, and earned channels.

You will guide cross-functional teams, manage agency partners, and drive initiatives that balance brand-building with performance, requiring 7–10+ years in brand marketing, preferably in QSR or retail. Experience leading high-velocity campaigns and translating insights into action is essential.

Qualifications

• Bachelor’s degree preferred; 7–10+ years in brand marketing.
• Experience in QSR, food & beverage, retail, or consumer brands preferred.
• Proven ability to lead brand strategy and translate it into execution.
• Experience building high-velocity brand calendars with cross-functional teams.
• Strong creative leadership, briefing, feedback, and agency management.

Responsibilities

• Own brand strategy, messaging, voice, and identity across channels.
• Lead annual marketing calendar and ensure timely execution.
• Develop promotions and campaigns aligned to brand strategy and business goals.
• Partner with media agency for planning, execution, and optimization.
• Manage creative briefs and guide internal/external teams to deliver quality work.
• Collaborate with operations, digital, finance, and field teams on initiatives.

Skills

Brand marketing

Marketing calendar

Cross-functional leadership

Agency management

Creative briefs

Data-driven

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Potbelly Sandwich Works is seeking a Senior Brand Manager to own brand strategy, oversee the annual marketing calendar, and lead creative development across paid, owned, and earned channels.

You will guide cross-functional teams, manage agency partners, and drive initiatives that balance brand-building with performance, requiring 7–10+ years in brand marketing, preferably in QSR or retail. Experience leading high-velocity campaigns and translating insights into action is essential.