Remote Senior Brand Leader: Strategy & Growth

Potbelly Sandwich Works; Chicago (IL); Remote; USD 125,000 - 140,000; Full time

Benefits offered by this job

Competitive pay with performance-based annual raises

Medical, Dental & Vision Insurance

Paid Parental Leave

Retirement Savings 401(k) with company match

Flexible Work Schedule

Job summary

Potbelly Sandwich Works is seeking a Senior Brand Manager who will be accountable for the brand strategy and marketing calendar management. This role involves developing promotional initiatives and overseeing their execution across various channels. Candidates should have 7-10 years of experience in brand marketing, preferably in the food and beverage industry, and hold a bachelor's degree in Marketing or Business. This position is 100% remote, except for certain states.

Qualifications

• 7–10+ years of progressive experience in brand, integrated, or category marketing.
• Experience in QSR, food & beverage, retail, hospitality, or consumer brands preferred.
• Strong strategic thinker with ability to connect brand, creative, and business outcomes.

Responsibilities

• Own brand positioning, messaging, and tone.
• Lead development of promotions and key initiatives.
• Manage creative agency roster and partner with PR agency.

Skills

Brand strategy

Creative leadership

Marketing calendar management

Cross-functional leadership

Data analysis

Education

Bachelor’s degree in Marketing or Business

Job description

Potbelly Sandwich Works is seeking a Senior Brand Manager who will be accountable for the brand strategy and marketing calendar management. This role involves developing promotional initiatives and overseeing their execution across various channels. Candidates should have 7-10 years of experience in brand marketing, preferably in the food and beverage industry, and hold a bachelor's degree in Marketing or Business. This position is 100% remote, except for certain states.