Senior Brand Manager: Premium Wine & Spirits Growth

The Wine Group; Pleasanton (CA); On-site; USD 146,000 - 200,000; Full time

Job summary

The Wine Group, based in Pleasanton, CA, seeks a Senior Brand Manager to lead strategic marketing plans for Phony Negroni by St. Agrestis, Chloe Wine Collection, and Cooper & Thief.

This role blends brand strategy, culture-driven marketing, and commercial leadership to drive sustainable growth. The ideal candidate combines growth mindset with execution discipline, strong attention to detail, and a track record of developing premium brands.

Qualifications

• Bachelor’s degree in Marketing or related field required.
• MBA preferred but not required.
• 8+ years of progressive brand management or marketing leadership experience.
• Experience with premium consumer brands or CPG a plus.
• Ability to lead cross-functional teams and influence without direct authority.
• Strong analytical and storytelling capabilities for senior leadership.

Responsibilities

• Lead development and execution of annual and long-range marketing strategies across multiple brands.
• Drive growth while maintaining brand equity, pricing integrity, and consumer relevance.
• Partner with Sales, Distributors, Retailers, and Agencies to execute campaigns.
• Manage product, packaging, and portfolio innovation from concept to market.
• Coach and develop a high-performing marketing team and align with executives.

Skills

Strategic marketing

Team leadership

Cross-functional collaboration

Executive storytelling

Analytical thinking

Education

Bachelor’s Degree in Marketing

MBA

Tools

Microsoft Office

Job description

The Wine Group, based in Pleasanton, CA, seeks a Senior Brand Manager to lead strategic marketing plans for Phony Negroni by St. Agrestis, Chloe Wine Collection, and Cooper & Thief.

This role blends brand strategy, culture-driven marketing, and commercial leadership to drive sustainable growth. The ideal candidate combines growth mindset with execution discipline, strong attention to detail, and a track record of developing premium brands.