Senior Brand Manager, Premium Wine & Spirits Growth

The Wine Group; Pleasanton (CA); On-site; USD 146,000 - 220,000; Full time

Job summary

The Wine Group is seeking a Senior Brand Manager to lead the annual and long-term marketing plans for Phony Negroni by St. Agrestis, Chloe Wine Collection, and Cooper & Thief.

This role sits at the intersection of brand strategy, growth, and cross-functional leadership within our dynamic marketing team in Pleasanton, CA. You will build distinctive brands, drive sustainable growth, mentor teams, and partner with Sales, Finance, Operations, and Agencies to deliver innovative programs and

Qualifications

• Bachelor's degree in marketing, business, or related field is required.
• MBA is preferred but not required.
• 8+ years of progressive brand management or similar leadership experience.
• Experience with premium consumer brands and multi-brand portfolios.

Responsibilities

• Develop and execute annual and long-range brand strategies across multiple premium brands.
• Lead cross-functional teams and influence without direct authority.
• Identify growth opportunities, drive product and portfolio innovation, and oversee campaigns.
• Balance brand equity, profitability, and long-term portfolio objectives.

Skills

Strategic thinking

Analytical skills

Executive communication

Team leadership

Education

Bachelor’s Degree in Marketing, Business, or related field

MBA preferred

Tools

Microsoft Office

Job description

The Wine Group is seeking a Senior Brand Manager to lead the annual and long-term marketing plans for Phony Negroni by St. Agrestis, Chloe Wine Collection, and Cooper & Thief.

This role sits at the intersection of brand strategy, growth, and cross-functional leadership within our dynamic marketing team in Pleasanton, CA. You will build distinctive brands, drive sustainable growth, mentor teams, and partner with Sales, Finance, Operations, and Agencies to deliver innovative programs and