Senior Premium Wine Brand Manager

The Wine Group; Livermore (CA); On-site; USD 146,000 - 220,000; Full time

Job summary

The Wine Group seeks a Senior Brand Manager for Meiomi to lead the annual and long-term strategic marketing plan, driving sustainable growth while protecting premium positioning and pricing integrity.

The ideal candidate has wine-industry experience, strong consumer marketing capabilities, and a track record in three-tier system, distributor engagement, and retail/on-premise channel strategies; they will influence cross-functional teams and execute with cost-conscious entrepreneurial rigor.

Qualifications

• 8+ years of progressive brand management, marketing, or commercial leadership experience.
• Wine industry experience, including three-tier system and distributor management.
• Strong strategic thinking, analytical skills, and executive communication.
• Ability to influence cross-functional stakeholders without direct authority.

Responsibilities

• Develop and execute annual and long-range brand strategies for Meiomi.
• Partner with Sales, distributors, and key retail/on-premise accounts to identify growth.
• Lead consumer-centric marketing programs and agency partnerships.
• Balance growth, pricing integrity, and long-term brand equity across channels.
• Drive pricing strategy, premiumization, and portfolio management decisions.
• Translate data into clear recommendations for senior leadership.
• Lead cross-functional teams to deliver projects on time and within budget.

Skills

Strategic thinking

Executive communication

Analytical skills

Cross-functional influence

Wine industry knowledge

Education

Bachelor's Degree in Marketing or Business

MBA preferred

Tools

Microsoft Office

Job description

The Wine Group seeks a Senior Brand Manager for Meiomi to lead the annual and long-term strategic marketing plan, driving sustainable growth while protecting premium positioning and pricing integrity.

The ideal candidate has wine-industry experience, strong consumer marketing capabilities, and a track record in three-tier system, distributor engagement, and retail/on-premise channel strategies; they will influence cross-functional teams and execute with cost-conscious entrepreneurial rigor.