Sr Associate Brand Manager

The Campbell's Company; Camden (NJ); On-site; USD 116,000 - 159,000; Full time

Benefits offered by this job

Health benefits

Dental benefits

401(k) plan

Wellness program

Job summary

Campbell's in Camden, NJ seeks a Senior Associate Brand Manager for Prego to drive growth across red sauce, Alfredo, blush, and future platforms. You will shape long-term strategy and lead cross-functional teams to win with consumers.

You will translate insights into compelling recommendations for senior leadership, partner with sales and marketing to optimize assortment, and manage campaigns that build brand equity and drive penetration.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• 2-3 years of experience in Brand Management, Marketing, Innovation, Shopper Marketing, or related commercial functions.
• Consumer packaged goods experience strongly preferred; food experience a plus.
• Strong business acumen and analytical skills with the ability to translate data into actionable business recommendations.
• Proven ability to lead cross-functional teams and manage complex projects.
• Demonstrated success influencing stakeholders across multiple functions and leadership levels.
• Strong communication, presentation, and storytelling skills.
• Experience working with consumer insights, syndicated data, retailer data, and financial analysis.

Responsibilities

• Lead the execution & support the development of Prego's long-term growth agenda across core platforms.
• Identify and prioritize growth opportunities through consumer insight, competitive assessment, retail trends, and performance analytics; build a 3-5 year roadmap.
• Support portfolio strategy by identifying opportunities to optimize assortment and innovation productivity.
• Develop a deep understanding of the Italian meal solutions category and evolving consumer needs.
• Champion consumer-first growth strategies and strengthen Prego's relevance in modern households.
• Translate consumer insights into compelling business recommendations for senior leadership.
• Partner with Shopper Marketing, Omnichannel, Revenue Growth Management, and Sales for retailer-specific strategies.
• Drive omnichannel performance including digital shelf, e-commerce, content optimization, and retailer media.
• Collaborate with Innovation, R&D, Finance, and Operations to develop and commercialize innovations.
• Lead project teams to ensure on-time, on-budget delivery.

Skills

Brand Management

Marketing

Consumer Insights

Cross-functional leadership

Analytical skills

Communication skills

Storytelling

Stakeholder influence

Food industry experience

Education

Bachelor's degree in Marketing or related field

MBA preferred

Job description

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us. Why Campbell’s… Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

Senior Associate Brand Manager, Prego

We currently have a Senior Associate Brand Manager opportunity available on our iconic Prego business.

Principal Accountabilities

Brand Growth Strategy & Portfolio Leadership

• Lead the execution & support the development of Prego's long-term growth agenda, helping define where the brand can win across core Red Sauce, Alfredo, Blush, and future innovation platforms.
• Identify and prioritize growth opportunities through consumer insight, competitive assessment, retail trends, and performance analytics. Help build a 3-5 year roadmap that accelerates household penetration, increases consumption, and expands usage occasions.
• Support portfolio strategy by identifying opportunities to optimize assortment, enhance innovation productivity, and ensure resources are aligned to the highest-growth opportunities.

Consumer & Category Leadership

• Develop a deep understanding of the Italian meal solutions category, competitive dynamics, and evolving consumer needs.
• Champion consumer-first growth strategies and strengthening Prego's relevance in modern households. Help uncover new opportunities to drive household penetration, repeat purchase, and meal occasion expansion.
• Translate consumer and marketplace insights into compelling business recommendations that influence senior leadership decision making.

Omnichannel & Retail Growth

• Partner with Shopper Marketing, Omnichannel, Revenue Growth Management, and Sales teams to develop retailer-specific growth strategies and activation plans.
• Drive initiatives that accelerate Prego's omnichannel performance, including digital shelf excellence, e-commerce growth, search, content optimization, retailer media, and consumer conversion strategies.
• Help identify opportunities to strengthen performance at key strategic customers, including Walmart, Kroger, Ahold Delhaize, Albertsons, and regional retailers.

Innovation & Business Planning

• Partner closely with Innovation, R&D, Consumer Insights, Finance, Integrated Marketing, and Operations teams to develop and commercialize breakthrough innovation and renovation initiatives.
• Help build and manage a robust pipeline focused on delivering incremental growth, supporting key strategic platforms, and strengthening Prego's role within the broader Campbell's Italian portfolio.
• Lead project teams to ensure initiatives are delivered on time, within budget, and against business objectives.

Brand Communications & Consumer Experience

• Partner with Integrated Marketing and agency teams to develop consumer communication strategies that strengthen brand equity and drive measurable business impact.
• Support development of campaigns, content, digital experiences, and shopper activations that build consumer trust in Prego's quality, authenticity, and meal-solution relevance.
• Leverage consumer and campaign performance data to continuously improve marketing effectiveness and ROI.

Business Performance Management

• Monitor business results across sales, share, household penetration, distribution, velocity, and profitability metrics.
• Synthesize data from multiple sources into actionable recommendations that improve performance and support strategic decision-making.
• Support Integrated Business Planning cycles, Monthly Business Reviews, Annual Operating Planning processes, innovation gates, and key leadership presentations.

Job Complexity

Strategic Leadership

This role requires balancing short-term business management with brand building. The candidate will identify new growth opportunities, evaluate competitive threats, and influence strategic direction across multiple business priorities.

Cross-Functional Influence

Success requires strong collaboration across Marketing, Sales, Finance, Consumer Insights, Innovation, R&D, Shopper Marketing, Omnichannel, Revenue Growth Management, and agency partners. The candidate must effectively influence stakeholders without direct authority.

Portfolio & Project Management

The business operates in a fast-paced environment with multiple concurrent priorities, including innovation launches, retailer programs, consumer campaigns, portfolio optimization, and annual planning processes. Strong project management and prioritization skills are essential.

Results Orientation

The role carries significant responsibility for delivering business results and driving growth. The successful candidate will leverage data, insights, and marketplace intelligence to identify opportunities, solve complex business challenges, and improve performance.

Job Specifications

• Bachelor's degree in Marketing, Business Administration, or related discipline (MBA preferred)
• 2-3 years of experience in Brand Management, Marketing, Innovation, Shopper Marketing, or related commercial functions
• Consumer packaged goods experience strongly preferred; food experience a plus
• Strong business acumen and analytical skills with the ability to translate data into actionable business recommendations
• Proven ability to lead cross-functional teams and manage complex projects
• Demonstrated success influencing stakeholders across multiple functions and leadership levels
• Strong communication, presentation, and storytelling skills
• Experience working with consumer insights, syndicated data, retailer data, and financial analysis

Compensation and Benefits: The target base salary range for this full-time, salaried position is between
$115,800-$159,200
Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.