Senior Brand Growth Lead for ONE Bar & FULFIL

Hershey Company; Hershey (PA); On-site; USD 156,000 - 195,000; Full time

Benefits offered by this job

Health & Wellbeing: Medical, dental, a

401(k) with company match

Paid time off

Career development

Internal mobility

Job summary

The Hershey Company in Hershey, PA seeks a Senior Brand Manager, Growth for Functional Snacking to lead demand creation for ONE Bar and FULFIL, shaping positioning, packaging, and go-to-market strategy. You will guide a small growth team and collaborate with in-market partners to drive launch success.

Qualified candidates bring 7+ years in brand growth, strong P&L/ROI literacy, and a proven ability to scale consumer brands, with a preference for MBA or internal Hershey experience.

Qualifications

• 7+ years of relevant brand and growth marketing experience
• Demonstrated experience scaling a challenger or high-growth consumer brand in food, beverage, snacking, wellness or adjacent category
• Strong brand-building capability across insights, positioning, packaging, creative development and measurement
• Experience building demand through creators, community, partnerships and earned attention with business impact
• Innovation experience from concept through launch, including retailer sell-in and stage-gate execution
• Working knowledge of P&L fundamentals, marketing ROI and mix modeling
• Proven ability to lead agencies, influence senior stakeholders and move cross-functional teams with clarity and pace
• Bias for action, sound judgment, high standards and collaborative leadership style

Responsibilities

• Own the brand foundations, positioning and portfolio architecture for ONE Bar and FULFIL
• Build modern demand-generation programs across creators, athletes, social, partnerships and campaigns
• Lead the marketing workstream for the ONE Bar relaunch and growth plan for FULFIL
• Co-create the innovation pipeline with R&D and Innovation from ideation through launch
• Direct agency and creator partners and optimize spend with a test-and-learn rhythm
• Plan marketing investment across funnels and measure impact with Business Performance
• Turn signals into clear recommendations for brand and portfolio action
• Develop strategy, relaunch and investment narratives for senior leadership
• Lead and develop the Assistant Brand Manager and creator manager
• Partner across Commercial, Sales, Finance, R&D and Supply Chain to ensure execution on shelf

Skills

Brand growth

Marketing strategy

Leadership

ROI analysis

Agency management

P&L knowledge

Launch management

Education

Bachelor's degree

MBA preferred

Job description

The Hershey Company in Hershey, PA seeks a Senior Brand Manager, Growth for Functional Snacking to lead demand creation for ONE Bar and FULFIL, shaping positioning, packaging, and go-to-market strategy. You will guide a small growth team and collaborate with in-market partners to drive launch success.

Qualified candidates bring 7+ years in brand growth, strong P&L/ROI literacy, and a proven ability to scale consumer brands, with a preference for MBA or internal Hershey experience.