Senior Brand Manager - CVS Media Exchange (CMX)

Hispanic Alliance for Career Enhancement; New York (NY); Hybrid; USD 82,000 - 200,000; Full time

Job summary

An established industry player is seeking a Senior Brand Manager to lead B2B marketing strategies for a fast-growing retail media platform. This role involves creating a compelling brand narrative, managing cross-functional teams, and driving engagement through innovative marketing efforts. With a focus on digital media and public relations, you'll play a crucial role in shaping the brand's presence in the market. Join a dynamic team dedicated to transforming health care and making a meaningful impact in the industry. If you're a self-motivated leader with a passion for brand strategy, this opportunity is perfect for you.

Benefits

Comprehensive Medical Plans

401(k)

Stock Purchase Plans

Wellness Programs

Paid Time Off

Flexible Schedules

Qualifications

• 7+ years' experience in Marketing/Media/Advertising.
• 5+ years in marketing/brand strategy with digital media understanding.

Responsibilities

• Craft unique brand narratives and drive engagement through various channels.
• Lead brand health tracking and research to guide market positioning.

Skills

B2B Marketing Strategy

Digital Media Expertise

Brand Strategy

Cross-Functional Leadership

Public Relations

Creative Problem Solving

Education

Bachelor's Degree in Business/Marketing

MBA Preferred

Tools

Adobe Analytics

Marketo

LinkedIn Business Manager

Job description

At CVS Health, we're building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels, and more than 300,000 purpose-driven colleagues—caring for people where, when, and how they choose in a way that is uniquely more connected, more convenient, and more compassionate. And we do it all with heart, each and every day.

About CMX

CMX, the omnichannel commerce media network of CVS Pharmacy, creates unique 1-to-1 interactions between brands and shoppers, setting the standard for how consumers discover essential products.

Leveraging first-party loyalty data insights from 90M+ addressable ExtraCare members, we unite brands and customers with a leading, trusted voice in health and wellness—CVS Pharmacy. Our local reach at national scale allows brands to create personalized interactions and use predictive shopper insights that drive measurable results.

We are pioneers of measurement and transparency through our industry-leading solutions and are committed to being the trusted partner for campaign accuracy and effectiveness.

Senior Brand Manager, CVS Media Exchange (CMX)

Do you have experience building a B2B marketing and brand strategy in a high-growth, highly competitive industry—or even better, in an omnichannel/commerce or retail media network? Are you passionate about bringing to life an innovative brand that drives partnership and engagement? Are you an intrapreneurial leader that knows how to get things done through formal channels as well as relationships with colleagues across a matrixed organization?

If this sounds like you, join us as a Senior Brand Manager, CVS Media Exchange (CMX), the retail media network of CVS Pharmacy. In this role, you'll own the brand vision, positioning, and B2B marketing strategy across the board for the fast-growing retail media platform of the 6th largest company in the U.S. Your aim is to create a clear and differentiated market narrative for our CMX business that drives advertiser partnership and engagement.

Responsibilities

As the voice of CMX in the market, your ability to assess the competitive landscape and advertiser needs (current and future) is paramount to success. We will rely on you to craft CMX into a unique brand with a solidified, differentiated, and consistent industry position and then drive that story through paid, owned, earned channels in concert with our internal creative agency, external PR agency, media agency, and business leadership teams.

In this position, you'll be responsible for strategically deploying content on behalf of our retail media business across paid and owned channels, including website, LinkedIn, sales support collateral, and media campaigns. You'll call the plays and orchestrate cross-team involvement to foster a comprehensive CMX content calendar driven by focused messaging that drives engagement in our products and client solutions for CMX advertisers.

You'll work collaboratively with many teams across the organization. We'll rely on your expertise in digital media and public relations to support our overall business objectives and help us stand out from the competition with integrated marketing efforts.

Lastly, you'll lead brand health tracking and research to guide efforts to understand our position in the market, along with key opportunities to drive our overall narrative with key stakeholders. This includes "closing the loop" on marketing tactics by establishing and reporting on key media KPIs.

Location & Travel

Hybrid model with 3 onsite days/week at one of these locations:

• Boston, MA
• Wellesley, MA
• Woonsocket, RI
• New York / Soho area, NY
• Blue Bell, PA
• Chicago, IL

Required Qualifications

• 7+ years' experience in Marketing/Media/Advertising
• 5+ years of marketing/brand strategy experience with a foundation of digital media and retail/CPG ecosystem understanding
• 3+ years of digital product marketing ownership, including examples of driving significant product & partnership growth
• 3+ years of cross-functional leadership experience
• 2+ years of digital media or retail media experience, including examples of B2B public relations and paid media campaigns

Preferred Qualifications

• Experience in product marketing at a digital media vendor or retail media network for 2+ years
• Proven track record of working collaboratively with internal and external partners to deliver results
• Self-motivated, high-capacity individual capable of thriving in a demanding environment
• Excellent communication skills, both written and oral, across diverse audiences
• Creative problem solver, able to incorporate new learnings and act decisively
• Familiarity with platforms like Adobe Analytics, Marketo, LinkedIn Business Manager
• Travel requirement up to 25%

Education

• Bachelor's degree in business, marketing, or related field, or equivalent (High School Diploma with 4 years of experience)
• MBA preferred

Pay Range & Benefits

The typical pay range for this role is $82,940.00 - $199,144.00. This range depends on experience, education, location, and other factors. The role is eligible for bonuses, incentives, and equity awards.

Our colleagues' wellness is prioritized through comprehensive benefits, including medical plans, 401(k), stock purchase plans, wellness programs, paid time off, flexible schedules, and more. For details, visit https://jobs.cvshealth.com/us/en/benefits.

Application deadline: 05/02/2025. Qualified applicants with arrest or conviction records will be considered in accordance with laws.