Senior Manager, Client Insights & Strategy - CMX

CVS Health; New York (NY); Hybrid; USD 86,000 - 191,000; Full time

Job summary

Join a forward-thinking organization as a Manager in Client Insights & Strategy, where your expertise in audience development and data-driven marketing will drive impactful results. In this dynamic role, you will collaborate with clients to create tailored media strategies that align with their business goals. Your ability to analyze data and communicate insights will be key in fostering strong relationships and ensuring campaign success. With a commitment to innovation and support, this role offers an exciting opportunity to make a meaningful impact in the healthcare sector while working in a hybrid environment. If you are passionate about transforming client experiences and driving business outcomes, this position is perfect for you.

Benefits

Medical, dental, and vision benefits

401(k) retirement savings plan

Employee Stock Purchase Plan

Fully-paid term life insurance

Short-term and long-term disability benefits

Paid Time Off (PTO)

Education assistance

CVS store discount

Discount programs with partners

Paid holidays

Qualifications

• 5+ years in audience development and data-driven marketing.
• Experience in multiple media activation channels and campaign results delivery.

Responsibilities

• Consult with clients on audience design and media planning.
• Develop media marketing strategies aligned with client objectives.
• Author client-facing reports and communicate insights effectively.

Skills

Audience Development

Data-Driven Marketing

Digital Marketing

Campaign Performance Measurement

Storytelling

Client Relationship Management

Communication Skills

Leadership Skills

Education

Bachelor’s degree in advertising, marketing, business, statistics

Equivalent work experience (HS Diploma and 4 years of experience)

Tools

Google Cloud Platform

Adobe Marketing Cloud

DMPs/DSPs/SSPs

Job description

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Our Customer Success and Growth Organization is at the heart of our member, patient, and customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborative and agile environment.

CVS Media Exchange is hiring a Manager, Client Insights & Strategy who will report to the Director, Client Insights & Strategy.

CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.

As a Manager, Client Insights & Strategy, you will consult directly with clients to guide strategic audience design, media planning, campaign performance/measurement, and insights for key verticals within CVS Media Exchange. The Manager, Client Insights & Strategy will partner with sales and clients, ensuring that CMX media strategies are insight-driven, data-informed, and aligned with client business objectives. The right candidate is passionate about digging into data, storytelling, and proactively seeks to uncover new opportunities to drive our client's business at CVS. You will work collaboratively across sales, account management, operations, and business intelligence teams to develop and apply best practices, share learnings, and ensure that CMX is viewed as a strategic partner to our clients.

Additional responsibilities of the Manager, Client Insights & Strategy include:

1. Understand strategy, create client-ready presentations, present at meetings and respond to feedback.
2. Work with clients to define and answer their business questions, advising on how to best leverage data on media & marketing investments to drive business results.
3. Assist in the development and management of client’s data-driven marketing and educating clients on how data and tech can help unlock consumer insights and activation/engagement.
4. Leverage CMX’s proprietary data and platform to develop media marketing strategies that align with client’s business objectives and media KPIs.
5. Identify audiences, channels, and tactics to maximize campaign results.
6. Partner with Media Team to build media plans aligned with campaign objectives and overall client strategy.
7. Consult on campaign performance, its effectiveness, key drivers and associated insights while using various tools/solutions developed by partner data science teams (Sales Lift, MTA, Closed Loop attribution, etc.).
8. Author client-facing reports (CLRs), communicate recommendations to client stakeholders, lead client reporting calls with data storytelling and provide ongoing support.
9. Serve as client-facing subject matter expert on advanced marketing measurement methods ensure these are appropriately planned and executed.

The candidate must be commutable to one of our corporate offices and be willing to work a hybrid schedule. Hybrid model with 3 onsite days/week at one of these locations:

• Wellesley, MA
• Boston, MA
• Woonsocket, RI
• New York Soho area, NY
• Chicago, IL
• Blue Bell, PA

Required:

• 5+ years’ experience in audience development, data-driven marketing and/or digital marketing, campaign results delivery.
• 3+ Years’ Experience in multiple media activation channels (programmatic, social, search, TV, OOH, etc.) and understand full funnel addressable activation best practices.
• 5+ years’ Experience working on holistic, cross-channel media recommendations and optimizations that are tied to business outcomes.
• 3+ years’ Experience in building audience-based and performance-based media plans using outcomes and KPIs to determine digital partner and channel splits.
• 1+ years’ of previous management experience.

Preferred:

• Understanding of digital media analytics and experience working with DMPs/ DSPs/SSPs/Google Cloud Platform/Adobe Marketing Cloud/1st party data.
• Excellent written, verbal communication and presentation skills including the ability to develop storytelling presentation decks. Proven experience working with senior-level clients.
• Basic understanding of media metrics (e.g., impression, CTR, CPM, etc.), measurement analytics (e.g., sales lift), and quantitative business measures (e.g., LTV, ROI, Effectiveness, etc.).
• Excellent organizational, interpersonal and leadership skills. Proven success in collaborating across multiple teams, handling multiple high-priority projects in a fast-paced setting.

Education:

Bachelor’s degree in advertising, marketing, business, statistics, or similar discipline, or equivalent work experience (HS Diploma and 4 years of experience) required.

Pay Range:

The typical pay range for this role is: $86,700.00 - $190,700.00. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography, and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long-term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time, and other time off are provided consistent with relevant state law and Company policies.

We anticipate the application window for this opening will close on: 03/14/2024.

CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through [e-mail]. If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.