Global Manager, Social Insights

AB InBev; New York (NY); On-site; USD 133,000 - 149,000; Full time

Job summary

An established industry player is seeking a Global Manager for Social Insights to bridge the gap between data and creativity. This role involves leveraging social listening and digital analytics to unlock brand opportunities and empower marketing teams with actionable insights. You will monitor cultural trends, engage with senior leadership, and lead a small team of analysts. This position promises a competitive compensation package and a vibrant work culture that embraces diversity and continuous learning.

Benefits

Medical and Dental Coverage

401k Match

Parental Leave

Paid Time Off

Continuous Learning Opportunities

Diverse and Inclusive Culture

Qualifications

• 6+ years of experience in social listening or digital analytics.
• Proficiency with social media management tools.
• Strong data visualization and communication skills.

Responsibilities

• Monitor social media conversations to identify trends.
• Generate actionable insights from social listening data.
• Lead a team of social listening analysts.

Skills

Social Listening

Digital Analytics

Data Storytelling

Team Management

Cultural Trend Spotting

Stakeholder Engagement

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Data Analytics

Tools

Brandwatch

Emplifi

CreatorIQ

Job description

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This range is provided by AB InBev. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$133,000.00/yr - $149,000.00/yr

About AB InBev

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands we’re number one or two in many of the world’s top beer markets: North America, Latin America, Europe, Asia, and Africa.

Role Summary:

The Global Social Listening & Insights Manager plays a critical role within the operation of our in-house agency, draftLine, bridging the gap between data and creativity. The position is responsible for leveraging social listening, digital analytics, and cultural trend spotting to unlock creative brand opportunities for our Global Brands (Corona, Budweiser, Stella Artois, Michelob ULTRA) and Corporate ABI brand. Proactively staying on top of the latest in the digital and cultural landscape, this team member will deliver actionable insights and reporting that empower marketing teams to make stronger data-driven decisions.

Key Responsibilities:

• Social Listening Analysis: Monitor and track social media conversations, identifying opportunities and trends that impact our brands and industry

• Social Insights Generation: Synthesize social listening and digital analytics and deliver actionable insights that can impact brand marketing activity

• Cultural Trend Identification: Monitor and report on cultural trends driving engagement across social platforms

• Cross-Functional Collaboration: Work seamlessly with internal team members across Strategy, Creative, and Brand, as well as with external partners

• Stakeholder Management: Engage consistently with brand senior leadership/VPs providing strategic insights and recommendations that influence decision-making; additionally, collaborate closely with external agency partners for cross-sharing.

• Data Storytelling: Generate clear and concise learnings from social tools with a strong ability to communicate with key stakeholders

• Tools Optimization: Ensure mastery of social listening and analytics tools suite while actively monitoring the landscape for potential improvements

• Benchmarking: Conduct regular industry and competitive analysis to provide context and insights into marketing strategies

• Escalations Monitoring: Actively monitor key social media conversations and provide timely updates during sensitive or high-priority situations

• Team Leadership and Oversight: Lead and manage a small team of social listening analysts, providing guidance, mentorship, and support to ensure high-quality and timely delivery of insights

Qualifications:

Bachelor’s degree in marketing, communications, data analytics, or related field Technical Skills:

• Proficiency with social listening platforms and social media management tools (i.e. Brandwatch, Emplifi, CreatorIQ)

• Strong data interpretation and visualization skills with an ability of clear communication and senior level stakeholder storytelling and presentations

• Proven ability to oversee and manage a small team

• Experience with advertising and creative campaign measurement

Leadership Capabilities:

• EXCELLENCE: Drives accountability for delivering consistently excellent results across their organization by modeling high-standards and operating with discipline

• AGILE: Critically thinks ahead and beyond, looks at future trends and needs to proactively make changes and avoid possible pitfalls

• COLLABORATIVE: Builds productive relationships with internal and external senior stakeholders

• PRIORITIZES: Clearly focuses their team on priorities that align with the company purpose and long-term strategy; scoping and resourcing accordingly, and removing barriers as necessary

• CURIOUS: Applies learning and insights generated through research, benchmarking, and diverse perspectives to their work

• RESILIENT: Focuses teams toward long-term goals and corresponding priorities, especially when the situation is challenging or ambiguous

Experience (Years within Function): Minimum of 6 years in social listening, digital analytics, or related roles within marketing or agency environment

What We Offer

Work Location: New York, NY (onsite)

• Competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business
• Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off
• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology and Marketing

• Industries

  Manufacturing, Technology, Information and Media, and Food and Beverage Services

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