Senior Brand Manager, B2B Wellness (Pilates Focus)

iFIT; Denver (CO); Remote; USD 130,000 - 145,000; Full time

Job summary

iFIT is seeking a Senior Brand Manager for NordicTrack B2B to lead go‑to‑market efforts across commercial channels, with Pilates as a near-term emphasis and category expansion. You’ll translate deep segment insights into creative strategies, assets, and campaigns that drive pipeline and revenue across hospitality, multifamily, and corporate wellness segments.

This remote role in the United States requires 5–7 years of brand or product marketing experience, strong paid media skills, and a proven

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5–7 years in brand marketing, product marketing, or go-to-market roles for physical products.
• Track record translating customer and segment insight into creative strategy and customer-facing assets that produced measurable growth.
• Experience briefing and directing creative for customer-facing web assets including landing pages, campaign pages, and lead capture experiences, with accountability for how they perform.
• Working command of paid media and digital marketing strategy built for lead generation, including cost per lead, funnel conversion, and pipeline contribution.
• Proven track record partnering closely with a sales organization and earning credibility with it.
• Demonstrated ability to read campaign performance and adjust course without waiting to be told.
• Experience launching new products or emerging categories that required customer education.
• Authorized to work in the United States without sponsorship.

Responsibilities

• Turn customer insight into commercial growth by building an understanding of each commercial segment and translating it into creative strategy, customer-facing assets, and campaigns that generate pipeline.
• Define the business by establishing which segments to serve, what NordicTrack offers commercial buyers, and why the brand is credible there.
• Partner to the commercial P&L by bringing marketing inputs to hit growth and margin goals, including demand plans, pricing, and packaging.
• Be the marketing partner Sales counts on by giving the sales team the insight, story, assets, and qualified demand they need.
• Build the demand engine and channel support by standing up the campaign structure, lead flow, and partner-facing marketing.
• Position NordicTrack across the commercial market, leading with Pilates as the category expansion and expanding across modalities.
• Write briefs that define audience, insight, single-minded message, tone, and guardrails.
• Own paid media and digital strategy as a lead generation channel for the commercial business.
• Own launch planning across the commercial portfolio including timelines, channel roles, asset requirements, and success metrics.
• Translate segment insight into creative strategy and asset sets for each segment.
• Carry positioning through sales enablement, distributor and dealer channels, trade media, and partner communications.
• Create launch toolkits, training materials, and visual standards for new categories.

Skills

Brand marketing

Go-to-market strategy

Paid media

Sales enablement

Creative briefs

Education

Bachelor's degree in Marketing or related field

Job description

iFIT is seeking a Senior Brand Manager for NordicTrack B2B to lead go‑to‑market efforts across commercial channels, with Pilates as a near-term emphasis and category expansion. You’ll translate deep segment insights into creative strategies, assets, and campaigns that drive pipeline and revenue across hospitality, multifamily, and corporate wellness segments.

This remote role in the United States requires 5–7 years of brand or product marketing experience, strong paid media skills, and a proven