Market Research Analyst

Adecco Portugal; Chicago (IL); On-site; USD 90,000 - 120,000; Full time

Job summary

Adecco Portugal is recruiting for a Brand Insights role within a global bank's Brand Insights team to drive research across Card and Personal Loans.

You will manage brand health tracking, lead qualitative and quantitative studies, and translate findings into actionable recommendations for marketing and business strategies.

The role emphasizes storytelling with data, cross-functional collaboration, and delivering insights that shape brand and marketing effectiveness.

Qualifications

• 4+ years of experience in primary market research on the client or supplier side.
• Experience with brand health tracking, brand marketing insights, and custom research methodologies.
• Strong communication, presentation, and stakeholder management skills.
• Experience supporting ongoing tracking studies and translating findings into business recommendations.
• Financial services, lending, or personal loans research experience is a plus.

Responsibilities

• Manage and analyze brand health tracking studies to measure brand performance and identify opportunities for growth.
• Lead primary research initiatives, including qualitative and quantitative studies, from design through execution and reporting.
• Partner with marketing, advertising, media, and business teams to identify knowledge gaps and translate business needs into research objectives.
• Present insights and recommendations to stakeholders through clear storytelling and data-driven analysis.
• Support custom research projects focused on consumer perceptions, brand performance, and marketing effectiveness.

Skills

Brand health tracking

Qualitative research

Quantitative research

Stakeholder management

Data storytelling

Communication

Job description

Global bank's Brand Insights team and support key business initiatives across the Card and Personal Loans businesses through primary market research and strategic insights. This role will focus on managing brand health tracking programs, leading qualitative and quantitative research projects, and delivering actionable insights that inform brand, marketing, and business strategies.

Key Responsibilities:

• Manage and analyze brand health tracking studies to measure brand performance and identify opportunities for growth.
• Lead primary research initiatives, including qualitative and quantitative studies, from design through execution and reporting.
• Partner with marketing, advertising, media, and business teams to identify knowledge gaps and translate business needs into research objectives.
• Present insights and recommendations to stakeholders through clear storytelling and data-driven analysis.
• Support custom research projects focused on consumer perceptions, brand performance, and marketing effectiveness.

Qualifications:

• 4+ years of experience in primary market research on the client or supplier side.
• Experience with brand health tracking, brand marketing insights, and custom research methodologies.
• Strong communication, presentation, and stakeholder management skills.
• Experience supporting ongoing tracking studies and translating findings into business recommendations.
• Financial services, lending, or personal loans research experience is a plus.