Director, Brand Insights & Launch Strategy

Otsuka Pharmaceutical Co., Ltd; United States; Remote; USD 186,000 - 279,000; Full time

Benefits offered by this job

Comprehensive benefits

401(k) match

Tuition assistance

Paid time off

Job summary

Otsuka Pharmaceutical Co., Ltd. seeks a Director, Brand Insights to lead primary market research, competitive intelligence, and analytics for a rare asset in the US. The role focuses on launch preparation and insights that influence brand performance across marketing, field teams, and Global partners.

The ideal candidate has 10+ years in customer insights, strong leadership, and proven ability to translate data into actionable recommendations for a complex oncology/immunology portfolio.

Qualifications

• Minimum of 10 years’ progressive experience in customer insights and analytics in the pharmaceutical industry or related consulting experience.
• Rare disease experience is critical.
• Experience in immunology, neurology, nephrology, oncology is a plus.
• Experience driving insights in both launch and inline phases in the United States.
• Minimum of 3 years leading a team.

Responsibilities

• Lead primary market research, competitive intelligence, and business analytics for the asset.
• Develop and own the insight plan and manage related budget/resources.
• Collaborate with marketing, sales, Medical Affairs, and Global teams to influence decisions.
• Support launch preparation with actionable insights for patient/customer needs.

Skills

Analytical insights

Primary & secondary data integration

People management

Budget ownership

Rare disease launches

Data and payer data knowledge

Cross-functional collaboration

Strategic thinking

Communication skills

Relationship building

Education

Bachelor’s degree in business or sciences

10+ years in customer insights & analytics

Job description

Otsuka Pharmaceutical Co., Ltd. seeks a Director, Brand Insights to lead primary market research, competitive intelligence, and analytics for a rare asset in the US. The role focuses on launch preparation and insights that influence brand performance across marketing, field teams, and Global partners.

The ideal candidate has 10+ years in customer insights, strong leadership, and proven ability to translate data into actionable recommendations for a complex oncology/immunology portfolio.