Senior Brand Growth & Performance Marketing Manager

Trend Capital Holdings, Inc.; Washington (District of Columbia); On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Full healthcare package

401k with company match

Catered lunch and snacks

Paid parking

Competitive pay

Job summary

Trend Capital Holdings, Inc. is seeking a senior-level brand growth expert to lead multi-channel customer acquisition and brand expansion initiatives across digital advertising platforms.

This role requires hands-on experience managing large-scale campaigns across Programmatic, CTV, Paid Social, and Search/Video, plus strong data-driven decision making. You will work with analytics and creative teams to optimize performance, improve attribution, and drive scalable growth while staying ahead of

Qualifications

• 5+ years of experience in brand growth, performance marketing, or media buying.
• Proven expertise across multiple paid media channels.
• Strong understanding of attribution modeling and incrementality testing.
• Experience with tracking and analytics infrastructure.

Responsibilities

• Develop and execute integrated brand growth strategies across paid media channels.
• Manage and optimize campaigns across:Programmatic Advertising
• Connected TV (CTV)
• Google / YouTube
• Facebook / Instagram
• TikTok
• Drive customer acquisition and brand awareness initiatives with a focus on scalable growth.
• Build and oversee cross-channel media plans, budgeting, targeting, and optimization strategies.
• Lead measurement and analytics efforts to evaluate campaign effectiveness and ROI.
• Implement and improve:Cross-network attribution frameworks
• Incrementality testing methodologies
• Conversion tracking and analytics systems
• Partner with creative, product, and analytics teams to improve campaign performance and audience engagement.
• Analyze performance data and provide actionable insights and recommendations.
• Stay current on emerging trends, platforms, and technologies within digital advertising and brand marketing.

Skills

Brand growth

Performance marketing

Attribution modeling

Incrementality testing

Analytics

Customer Acquisition

Budget management

Cross-channel strategy

Campaign optimization

Communication skills

Tools

Google Ads

Meta

TikTok

DSPs

CTV platforms

Job description

ABOUT THIS JOB

We are looking for a senior-level brand growth expert to lead multi-channel customer acquisition and brand expansion initiatives across digital advertising platforms. This person will have deep expertise in scaling brands through performance-driven media strategies while maintaining a strong understanding of attribution, measurement, and incrementality. The ideal candidate has hands-on experience managing large-scale campaigns across Programmatic, CTV, Paid Social, and Search/Video platforms, with a strong analytical mindset and a proven ability to optimize growth through data-driven decision-making.

RESPONSIBILITIES

• Develop and execute integrated brand growth strategies across multiple paid media channels.
• Manage and optimize campaigns across:Programmatic Advertising
• Connected TV (CTV)
• Google / YouTube
• Facebook / Instagram
• TikTok
• Drive customer acquisition and brand awareness initiatives with a focus on scalable growth.
• Build and oversee cross-channel media plans, budgeting, targeting, and optimization strategies.
• Lead measurement and analytics efforts to evaluate campaign effectiveness and ROI.
• Implement and improve:Cross-network attribution frameworks
• Incrementality testing methodologies
• Conversion tracking and analytics systems
• Partner with creative, product, and analytics teams to improve campaign performance and audience engagement.
• Analyze performance data and provide actionable insights and recommendations.
• Stay current on emerging trends, platforms, and technologies within digital advertising and brand marketing.

REQUIRED KNOWLEDGE & SKILLS

• 5+ years of experience in brand growth, performance marketing, or media buying.
• Proven expertise running large-scale campaigns across multiple advertising channels.
• Strong understanding of:Attribution modeling
• Incrementality testing
• Tracking and analytics infrastructure
• Customer acquisition strategy
• Hands-on experience with major advertising platforms including Google Ads, Meta, TikTok, DSPs, and CTV platforms.
• Deep analytical capabilities with experience interpreting performance metrics and making optimization decisions.
• Strong communication and collaboration skills.
• Ability to operate strategically while also executing tactically.
• Experience scaling consumer brands across multiple acquisition channels.
• Familiarity with modern measurement tools and analytics platforms.
• Experience managing significant advertising budgets.
• Strong understanding of creative testing and audience segmentation strategies.

Our company offers great benefits:

• full healthcare package (medical, dental, vision, life)
• 401k with a company match
• catered lunch, coffee, tea and snacks
• paid parking
• competitive pay
• and much more!

Anyone who joins our team will have great potential for career and personal growth.