Senior Brand Growth Manager - Demand & Omnichannel

Kimberly-Clark Corporation; Minneapolis (MN); Hybrid; USD 106,000 - 131,000; Full time

Benefits offered by this job

Flexible work model

Relocation support

Total rewards package

Job summary

Kimberly-Clark Corporation is seeking a Senior Associate Brand Manager Demand Creation in Minneapolis. You will lead omnichannel demand creation for top brands, collaborating across Brand, Media, Sales, and Retail to drive traffic to PDPs and optimize campaigns.

Responsibilities include managing Roundel channels, social, CRM, in-store marketing, and budget planning. A Bachelor’s degree with 3+ years in Ecomm/CPG is required; MBA is a plus.

Qualifications

• Bachelor’s degree and 3+ years in Ecomm, Media, or Sales in CPG/Retail.
• Ability to analyze data, insights, and information to identify opportunities.
• Strong collaboration and influence across organizations and retailers.
• Strategic thinking to drive commercial planning and execution.
• Creative problem-solving and strong project management skills.
• 10% travel requirement.
• MBA is a plus for shopper/omnichannel roles with 3+ years’ experience.

Responsibilities

• Lead holistic demand creation strategy and plan activation for key brands.
• Own tactics including paid search, display, social, CRM, and in-store marketing.
• Coordinate with agencies; manage KPIs, budgets, creative development, and performance analysis.
• Build relationships with retailers like Target; align on priorities and sell-in brand priorities.
• Collaborate with Brand, Media, Sales, Insights, and other functions for Joint Business Planning.
• Share weekly/monthly media headlines; align leadership on traffic and PDP optimization.

Skills

Data analysis

Cross-functional collaboration

Strategic thinking

Project management

Communication

Agency management

Travel

Education

Bachelor’s degree

MBA preferred

Job description

Kimberly-Clark Corporation is seeking a Senior Associate Brand Manager Demand Creation in Minneapolis. You will lead omnichannel demand creation for top brands, collaborating across Brand, Media, Sales, and Retail to drive traffic to PDPs and optimize campaigns.

Responsibilities include managing Roundel channels, social, CRM, in-store marketing, and budget planning. A Bachelor’s degree with 3+ years in Ecomm/CPG is required; MBA is a plus.