Brand Growth Lead — Demand Creation (Remote)

Kimberly-Clark USA, LLC; Minneapolis (MN); Hybrid; USD 106,000 - 131,000; Full time

Benefits offered by this job

Flexible work model

Relocation assistance

Job summary

Kimberly-Clark’s Minneapolis Sales Office is seeking a Senior Associate Brand Manager – Demand Creation to lead omnichannel demand activation for Kotex, Thinx, Poise, and Depend, partnering with Brand, Media, Sales, and Insights to drive growth. You will analyze data, manage budgets, forecast sales, and coordinate with Roundel paid search, display, social, and in-store marketing.

Travel up to 10% is required.

Qualifications

• Bachelor’s degree required; 3+ years in Ecomm, Media, or Sales in CPG or Retail.
• Strong data analysis to identify opportunities and inform strategy.
• Ability to influence across the organization and with retailers.

Responsibilities

• Lead holistic demand creation strategy & plan activation for multiple brands; manage omnichannel tactics.
• Serve as point-of-contact for agency leads; manage KPIs, budgets, creative development and analysis.
• Build relationships with Target; understand priorities and drive sell-in of brand priorities.
• Collaborate with Brand, Media, Sales, Insights and others for Joint Business Planning.
• Share weekly/monthly media headlines with stakeholders and align on PDP traffic/conversion.
• Develop sales and budget forecasts for efficient planning.
• Keep leadership informed on plans, campaigns, and market conditions.

Skills

3+ years in ecomm/media/sales (CPG/ret

Data analytics

Cross-functional collaboration

Strategic thinking

Project management

Travel willingness

Education

Bachelor’s degree

Job description

Kimberly-Clark’s Minneapolis Sales Office is seeking a Senior Associate Brand Manager – Demand Creation to lead omnichannel demand activation for Kotex, Thinx, Poise, and Depend, partnering with Brand, Media, Sales, and Insights to drive growth. You will analyze data, manage budgets, forecast sales, and coordinate with Roundel paid search, display, social, and in-store marketing.

Travel up to 10% is required.