Senior Associate Brand Manager Demand Creation

Kimberly-Clark USA, LLC; Minneapolis (MN); Hybrid; USD 106,000 - 131,000; Full time

Benefits offered by this job

Flexible work model

Relocation assistance

Job summary

Kimberly-Clark’s Minneapolis Sales Office is seeking a Senior Associate Brand Manager – Demand Creation to lead omnichannel demand activation for Kotex, Thinx, Poise, and Depend, partnering with Brand, Media, Sales, and Insights to drive growth. You will analyze data, manage budgets, forecast sales, and coordinate with Roundel paid search, display, social, and in-store marketing.

Travel up to 10% is required.

Qualifications

• Bachelor’s degree required; 3+ years in Ecomm, Media, or Sales in CPG or Retail.
• Strong data analysis to identify opportunities and inform strategy.
• Ability to influence across the organization and with retailers.

Responsibilities

• Lead holistic demand creation strategy & plan activation for multiple brands; manage omnichannel tactics.
• Serve as point-of-contact for agency leads; manage KPIs, budgets, creative development and analysis.
• Build relationships with Target; understand priorities and drive sell-in of brand priorities.
• Collaborate with Brand, Media, Sales, Insights and others for Joint Business Planning.
• Share weekly/monthly media headlines with stakeholders and align on PDP traffic/conversion.
• Develop sales and budget forecasts for efficient planning.
• Keep leadership informed on plans, campaigns, and market conditions.

Skills

3+ years in ecomm/media/sales (CPG/ret

Data analytics

Cross-functional collaboration

Strategic thinking

Project management

Travel willingness

Education

Bachelor’s degree

Job description

Senior Associate Brand Manager Demand Creation

Job Description

Join the team behind iconic brands like Huggies®, Kleenex®, Cottonelle®, Scott®, Kotex®, Poise®, Depend®, and Kimberly-Clark Professional®. At Kimberly-Clark, it’s all here for you—innovation, growth, and the chance to make a real impact.

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.

About You

The marketing landscape is evolving rapidly, driven by the evolving shopper journey, and a revolution in technology and business models to serve these changing needs. From emerging eCommerce shopping platforms to significant advancement in retail media, marketing in CPG is booming with innovation.The Senior Associate Brand Manager-Demand Creation plays a key role in accelerating Kimberly-Clark’s engagement with shoppers and is motivated to lead high-impact demand creation activations that drive “win-win” opportunities for Kimberly-Clark and for Target, while also efficiently achieving volume, share, and profit objectives. In this role, you will:

• - Lead holistic demand creation strategy & plan activation to deliver growth and omnichannel business outcomes for Kotex®, Thinx®, Poise®, and Depend®. Ownership of tactics includes Roundel paid search (TPA), Roundel display & social media, owned social, CRM, in-store marketing, and more.
• - Serve as point-of-contact for agency leads and drive clear communication for campaign KPIs, budgets, creative development, optimization, stakeholder engagement, and performance analysis.
• - Build effective business relationships with Target, understand priorities, process & requirements, share thought leadership, and drive sell-in of brand priorities and big bets.
• - Actively collaborate with Brand, Media, Sales, Insights, Category, and other internal functions to support Joint Business Planning.
• - Share weekly and monthly media performance headlines with key internal stakeholders, and gain alignment with leadership on what is needed to increase traffic to and conversion on our PDPs during “must-win” drive periods
• - Accurately develop sales and budget forecasts to ensure efficient planning.
• - Keep team leader informed on status of plans and campaigns, changing conditions, requirements of marketplace, competitive activity, issues and accomplishments that may affect sales results

To succeed in this role, you will need the following qualifications:

• - Bachelor’s degree and 3+ years’ experience in Ecomm, Media, or Sales in CPG or Retail
• - Ability to analyze relevant data, insights and information to identify opportunities, develop strategies and execute plans to address
• - Ability to collaborate, communicate and influence across the organization and with retailers
• - Ability to think and act strategically and to drive commercial planning and execution
• - Creative thinking and problem-solving skills
• - Strong project management skills
• - Travel requirements: 10%

Preferred

• - MBA degree
• - 3+ years’ experience in shopper or omnichannel/shopper/retail marketing and
• - 1+ years’ experience in organic or paid search

Led by Purpose. Driven by You.

Total Benefits

We believe that our employees are our greatest asset, and we're committed to providing them with the resources they need to be successful. If you're looking for a rewarding career with a company that cares about its employees, then Kimberly-Clark is the place for you.

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com

Flex That Works at Kimberly-Clark

We believe great work happens when people come together with purpose. That’s why we offer a flexible work model that blends remote work with intentional in-person collaboration — helping you connect, grow, and innovate while maintaining the balance you value.

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompassesthe experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of local policies.

Employment is subject to verification of pre-screening tests which may include drug screening, background check, and DMV check.

Veterans and members of the Reserve and Guard are highly encouraged to apply.

Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark’s applicable mobility policies.The benefits/policy provided will be decided at Kimberly-Clark’s sole discretion.

Salary Range: 105,740 – 130,620 USD

At Kimberly-Clark, pay is just one aspect of our total rewards package, which also includes a variety of benefits and opportunities to achieve, thrive and grow. Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan. The anticipated base pay range for this role is provided above for a fully qualified hire. Actual pay will depend on several factors, such as location, role, skills, performance, and experience. Please note that the stated pay range applies to US locations only.

Primary Location

Minneapolis Sales Office

Additional Locations

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time