Senior Brand Designer — Visual Storytelling Leader

Purdue Federal Credit Union; West Lafayette (IN); On-site; USD 70,000 - 90,000; Full time

Job summary

Purdue Federal Credit Union is seeking a Senior Brand Designer to lead the strategy and execution of high-quality visual storytelling across marketing, member education, and communications. You will own and evolve the brand identity, ensuring consistency and compliance while collaborating with cross-functional teams and external vendors.

The role emphasizes advanced graphic design, brand stewardship, and ongoing development in video production and motion graphics to support campaigns and

Qualifications

• Advanced proficiency in Adobe Creative Cloud (InDesign, Illustrator and Photoshop) is required.
• Strong layout, typography, color theory, brand storytelling and visual hierarchy.
• Willingness to learn video editing, motion graphics and basic animation for digital platforms.

Responsibilities

• Conceptualize, design, and produce visual assets across print, digital, and environmental channels.
• Lead creative ideation for campaigns, ensuring work is on-brand and strategically sound.
• Transform complex information into clear, engaging member communications.
• Partner with internal stakeholders and external vendors to manage production, proofs, budgets and final deliverables.

Skills

Graphic design

Brand management

Adobe Creative Cloud

Video production basics

Tools

InDesign

Illustrator

Photoshop

Premiere Pro

After Effects

Job description

Purdue Federal Credit Union is seeking a Senior Brand Designer to lead the strategy and execution of high-quality visual storytelling across marketing, member education, and communications. You will own and evolve the brand identity, ensuring consistency and compliance while collaborating with cross-functional teams and external vendors.

The role emphasizes advanced graphic design, brand stewardship, and ongoing development in video production and motion graphics to support campaigns and