Senior Brand Designer

Purdue Federal Credit Union; West Lafayette (IN); On-site; USD 70,000 - 90,000; Full time

Job summary

Purdue Federal Credit Union is seeking a Senior Brand Designer to lead the strategy and execution of high-quality visual storytelling across marketing, member education, and communications. You will own and evolve the brand identity, ensuring consistency and compliance while collaborating with cross-functional teams and external vendors.

The role emphasizes advanced graphic design, brand stewardship, and ongoing development in video production and motion graphics to support campaigns and

Qualifications

• Advanced proficiency in Adobe Creative Cloud (InDesign, Illustrator and Photoshop) is required.
• Strong layout, typography, color theory, brand storytelling and visual hierarchy.
• Willingness to learn video editing, motion graphics and basic animation for digital platforms.

Responsibilities

• Conceptualize, design, and produce visual assets across print, digital, and environmental channels.
• Lead creative ideation for campaigns, ensuring work is on-brand and strategically sound.
• Transform complex information into clear, engaging member communications.
• Partner with internal stakeholders and external vendors to manage production, proofs, budgets and final deliverables.

Skills

Graphic design

Brand management

Adobe Creative Cloud

Video production basics

Tools

InDesign

Illustrator

Photoshop

Premiere Pro

After Effects

Job description

The Senior Brand Designer leads the strategy and execution of high-quality visual storytelling that elevates Purdue Federal Credit Union’s brand. This role is grounded in advanced graphic design expertise to support marketing campaigns, member education, social media, corporate and internal communications, with the desire to build skills in video production and motion graphics over time. Serving as a senior creative partner within the Marketing team, this position owns and stewards the organization's visual brand identity, ensuring creative excellence, brand consistency, and alignment with organizational goals through engaging, audience-focused, and compliant creative solutions.

The Senior Brand Designer leads the strategy and execution of high-quality visual storytelling that elevates Purdue Federal Credit Union’s brand. This role is grounded in advanced graphic design expertise to support marketing campaigns, member education, social media, corporate and internal communications, with the desire to build skills in video production and motion graphics over time. Serving as a senior creative partner within the Marketing team, this position owns and stewards the organization's visual brand identity, ensuring creative excellence, brand consistency, and alignment with organizational goals through engaging, audience-focused, and compliant creative solutions.

Duties and Responsibilities (Essential Functions):

Creative Strategy, Design & Storytelling

• Conceptualize, design, and produce a wide range of visual assets across print, digital, and environmental channels, translating marketing and communication objectives into compelling creative solutions.
• Lead creative ideation for campaigns and initiatives, applying strong design judgment to ensure work is visually impactful, strategically sound and on brand.
• Transform complex, regulatory, or technical information into clear, engaging, and member-friendly visual communications.

Visual Brand Management & Quality Control

• Own and evolve the organization’s visual brand identity, ensuring all creative assets consistently reflect established brand standards, design principles, and visual identity.
• Develop, maintain, and enhance the organization's visual identity system, recommending updates and improvements that keep the brand modern, consistent, and effective across channels.
• Review, approve and refine creative assets to maintain accuracy, quality and brand integrity.
• Partner with internal stakeholders and external vendors to uphold design standards across signage, displays, print production and digital executions.

Project, Vendor & Workflow Management

• Manage multiple projects simultaneously, balancing creativity, timelines and business priorities in a fast-paced environment.
• Partner with external vendors as needed, including photographers, videographers, printers and signage vendors, to support production and manage specifications, proofs, budgets and final deliverables, particularly for advanced video and photography needs.
• Ensure all creative assets meet disclosure, regulatory and compliance requirements while maintaining high design and production standards.

Professional Development

• Maintain expertise in graphic design and emerging design trends, while demonstrating a willingness and propensity to learn video production through ongoing training and skill development.
• Actively pursue training, mentorship or self-directed learning to grow video and motion content capabilities as part of long-term career development.
• Seek feedback, adopt best practices and continuously improve creative processes in alignment with departmental and organizational goals.

Additional Requirements:

• Advanced proficiency in Adobe Creative Cloud, including InDesign, Illustrator, and Photoshop is required; familiarity with Premiere Pro and After Effects is a plus, with a willingness to learn these tools required.
• Strong expertise in layout, typography, color theory, brand storytelling and visual hierarchy.
• Willingness and aptitude to learn video editing, motion graphics, and basic animation for digital platforms; prior experience is a plus but not required.
• Openness to learning video production equipment, including lighting and audio, with the ability to grow into supporting shoots over time.
  Excellent verbal and written communication skills.
• Strong organizational and time management abilities, with attention to detail and the ability to meet deadlines under pressure.
• Collaborative, self-directed professional comfortable working independently and with cross-functional teams.
• Ability to interact professionally with employees, members, vendors, and external partners.
  

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