Senior Brand Designer, Global Games Brand Creative

Mattel, Inc.and Subsidiaries; El Segundo (CA); On-site; USD 95,000 - 119,000; Full time

Benefits offered by this job

Competitive total pay

Comprehensive benefits

Job summary

Mattel Sales Corp. in El Segundo, CA, is seeking a Senior Brand Designer to lead key art development for iconic games including UNO, Pictionary, and Phase 10.

You will shape global brand systems, maintain visual identity, and work across Marketing, Packaging, and Product teams to deliver compelling consumer storytelling. The role requires strong typography, craft, and hands-on design with the ability to art-direct external vendors, ensuring brand consistency across print and digital touchpoints.

Qualifications

• 5-7+ years of experience in graphic design or brand design (agency or in-house).
• Demonstrated experience working on consumer brands, entertainment, or lifestyle categories preferred.
• Bachelor's degree in Design, Graphic Design, Advertising, or related field (BFA preferred).

Responsibilities

• Design and develop key art systems for global campaigns, product launches, and franchise initiatives.
• Translate brand strategy into compelling, consumer-centric visual solutions across retail, digital, social, packaging, and experiential.
• Develop, evolve, and enforce brand guidelines and visual identity systems.
• Ensure cohesive and consistent visual execution across all consumer touchpoints.
• Prepare production-ready files and oversee asset development to ensure quality, accuracy, and adherence to brand standards.
• Collaborate cross-functionally with Marketing, Packaging, Product Design, Content, and Global teams to set brand guidelines and bring campaigns to life.
• Manage multiple projects simultaneously while maintaining high creative standards and meeting timelines.

Skills

Brand storytelling

Creative direction

Graphic design

Typography

Campaign development

Education

Bachelor's degree in Design

Tools

Adobe Creative Suite

After Effects

Figma

Keynote

Job description

Mattel Sales Corp. in El Segundo, CA, is seeking a Senior Brand Designer to lead key art development for iconic games including UNO, Pictionary, and Phase 10.

You will shape global brand systems, maintain visual identity, and work across Marketing, Packaging, and Product teams to deliver compelling consumer storytelling. The role requires strong typography, craft, and hands-on design with the ability to art-direct external vendors, ensuring brand consistency across print and digital touchpoints.