Sr Brand Designer, Brand Creative - Games

Mattel, Inc.; El Segundo (CA); On-site; USD 90,000 - 135,000; Full time

Job summary

Mattel, Inc. in El Segundo, CA, is seeking a Senior Brand Designer to shape key art and brand systems for iconic games like UNO and Pictionary. You will craft compelling storytelling across global campaigns and consumer touchpoints, ensuring consistency with established brand guidelines.

The role requires strong craft, typography, and the ability to art-direct external vendors. You’ll collaborate with Marketing, Packaging, Product Design, Content, and Global teams to bring campaigns to life.

Qualifications

• 5-7+ years of experience in graphic design or brand design (agency or in-house).
• Experience on consumer brands, entertainment, or lifestyle preferred.
• Bachelor’s degree in Design, Graphic Design, Advertising, or related field (BFA preferred).
• Translate brand strategy into compelling visual storytelling across multiple touchpoints.

Responsibilities

• Design and develop key art systems for global campaigns and launches.
• Translate brand strategy into consumer-centric visual solutions across retail, digital, social, packaging and experiential.
• Develop, evolve, and enforce brand guidelines and visual identity systems.
• Ensure cohesive and consistent visual execution across all consumer touchpoints.
• Prepare production-ready files and oversee asset development for quality and accuracy.
• Collaborate cross-functionally with Marketing, Packaging, Product Design, Content, and Global teams to bring campaigns to life.
• Manage multiple projects simultaneously while maintaining high creative standards and timelines.

Skills

Graphic design

Brand design

Typography

Art direction

Adobe Creative Suite

Brand guidelines

Education

Bachelor's degree in Design or related field

Tools

After Effects

Figma

Keynote

InDesign

Job description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:

The Games Brand Creative team is seeking a highly skilled Senior Brand Designer to support some of the most iconic games in the world including UNO, Pictionary, Magic 8 Ball, Phase 10 and more!

This role is ideal for a strong conceptual and executional designer with deep experience in key art development, brand systems, and graphic design. The Senior Brand Designer will play a critical role in building compelling visual storytelling across global campaigns and consumer touchpoints, while helping define and maintain brand guidelines.

This is a hands‑on design role requiring a high level of craft, strong typography and composition skills, and the ability to art‑direct external vendors and agency partners to ensure excellence and brand consistency.

Key Responsibilities

What Your Impact Will Be:

• Design and develop key art systems for global campaigns, product launches, and franchise initiatives.
• Translate brand strategy into compelling, consumer‑centric visual solutions across retail, digital, social, packaging, and experiential.
• Develop, evolve, and enforce brand guidelines and visual identity systems.
• Ensure cohesive and consistent visual execution across all consumer touchpoints.
• Prepare production‑ready files and oversee asset development to ensure quality, accuracy, and adherence to brand standards.
• Collaborate cross‑functionally with Marketing, Packaging, Product Design, Content, and Global teams to set brand guidelines and bring campaigns to life.
• Manage multiple projects simultaneously while maintaining high creative standards and meeting timelines.

What We’re Looking For

Experience & Education

• 5-7+ years of experience in graphic design or brand design (agency or in‑house)
• Demonstrated experience working on consumer brands, entertainment, or lifestyle categories preferred
• Bachelor’s degree in Design, Graphic Design, Advertising, or related field (BFA preferred)
• This role is an opportunity to contribute to a globally recognized brand, elevate visual storytelling, and create compelling creative that connects with kids, collectors, and fans worldwide. If you are passionate about design excellence and excited to help shape the future of Mattel Games, we’d love to meet you.

Technical Proficiency

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign required)
• Proficiency in Microsoft applications‑ Word, Excel, PowerPoint and other presentation building tools.
• Experience in print and digital design; social or experiential experience a plus.
• Familiarity with AI tools (e.g., ChatGPT, Adobe Firefly) to support creative development.
• Experience with motion and presentation tools (After Effects, Figma, Keynote, or similar) a plus
• Strong understanding of print production and digital asset specifications

Skills & Experience

• Strong conceptual thinker with the ability to translate insights into powerful visual storytelling.
• Exceptional graphic design skills with expertise in typography, layout, color theory, and composition.
• Proven experience developing key art and campaign visual systems for consumer brands.
• Experience building and maintaining comprehensive brand guidelines.
• Detail‑oriented with a strong eye for craft and consistency.
• Thrives in a fast‑paced, matrixed organization.

Core Capabilities

• Key art development
• Brand identity systems and guideline creation
• High‑volume graphic design execution
• Production and asset development across print and digital
• Integrated campaign support (retail, digital, social, experiential)
• Cross‑functional collaboration

This role is an opportunity to contribute to a globally recognized brand, elevate visual storytelling, and create compelling creative that connects with kids, collectors, and fans worldwide. If you are passionate about design excellence and excited to help shape the future of Mattel Games, we’d love to meet you.

• The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging.

How We Work

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance‑driven company. We strive for excellence and are focused on pursuing best‑in‑class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher‑Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award‑winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers .

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

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