Senior Creative Leader, Masterbrand & Brand Storytelling

Mattel; El Segundo (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

Mattel is seeking a Senior Manager, Creative to shape how the Mattel Masterbrand is expressed globally. You will guide concepting, art direction, and brand storytelling across campaigns, social, digital, and experiential touchpoints.

You will lead a hands-on creative team, collaborate with Marketing, Communications, and product partners, and drive deeply brand-aligned work that resonates with kids, families, and adult fans alike.

Qualifications

• Translate strategy and consumer insight into simple, powerful creative ideas that scale across channels.
• Strong command of typography, composition, visual systems, storytelling, art direction, and craft.
• Ability to lead and mentor teams, partner with agencies, and present to senior leadership.

Responsibilities

• Define, evolve, and champion the creative expression of the Mattel Masterbrand across global touchpoints.
• Lead breakthrough, idea-led creative that builds awareness and affinity for Mattel and its brands.
• Translate brand strategy into compelling creative ideas, visual storytelling, and brand experiences.

Skills

Conceptual creative thinker

Exceptional design sensibility

Brand builder

Hands-on creative leader

Integrated thinker

Culture-forward

Multi-brand storyteller

Collaborative leader

Agency-savvy

Compelling communicator

Creative problem solver

Job description

Mattel is seeking a Senior Manager, Creative to shape how the Mattel Masterbrand is expressed globally. You will guide concepting, art direction, and brand storytelling across campaigns, social, digital, and experiential touchpoints.

You will lead a hands-on creative team, collaborate with Marketing, Communications, and product partners, and drive deeply brand-aligned work that resonates with kids, families, and adult fans alike.