Senior Brand Designer — Gaming Identity & Brand Systems

Design Better Podcast; San Francisco (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

Discord in San Francisco is seeking a senior Brand Designer to shape the brand system, strategy, and visual identity across products, marketing, and partnerships. You will write guidelines, build templates, and mentor a growing team while partnering with executives to ensure coherence across all touchpoints.

You will lead emblematic decisions on logo, typography, color, and motion, and collaborate with Legal and design systems teams to maintain consistency at scale.

Qualifications

• 10+ years of experience in brand or identity design, including owning a brand system at scale for a gaming or games-adjacent brand.
• Portfolio demonstrating craft across identity, typography, color, iconography, illustration, and motion, with your role on each project shown.
• A track record of brand strategy work, including positioning, brand architecture, and sub-brand systems.
• Experience writing brand guidelines and governance models and running them over time: maintaining them, holding teams accountable to them, and evolving them as they're tested in real use
• Comfort with ambiguity: you've built a brand practice where there was no playbook, and you're willing to do the hands-on work while setting direction
• A demonstrated ability to align stakeholders at every level, from executives to individual designers, with clear reasoning and strong presentation skills
• Hands-on experience using AI tools and agents in brand work, and a clear point of view on where AI helps craft and where it doesn't

Responsibilities

• Defining brand strategy and architecture across the master brand and sub-brands.
• Owning and evolving the visual identity system, including logo, wordmark, color, typography, and motion.
• Building and maintaining brand guidelines, standards for co-branding, partnerships, and third-party integrations.
• Creating templates, design kits, asset libraries, and a self-serve brand portal.
• Reviewing brand-facing work across marketing, product, and partnerships; collaborating with Legal on policy.
• Directing brand on core surfaces, including icons, site design systems, and merch; guiding external partners.

Skills

Brand system design

Brand strategy

Typography

Color systems

Iconography

Motion design

Presentation skills

Stakeholder alignment

AI in brand work

Team mentoring

Tools

Figma

Job description

Discord in San Francisco is seeking a senior Brand Designer to shape the brand system, strategy, and visual identity across products, marketing, and partnerships. You will write guidelines, build templates, and mentor a growing team while partnering with executives to ensure coherence across all touchpoints.

You will lead emblematic decisions on logo, typography, color, and motion, and collaborate with Legal and design systems teams to maintain consistency at scale.