Senior Brand Marketing Lead: Thought Leadership

Taswiq4me; Washington; On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Flexible PTO

Medical, dental, and vision

401(k) matching

Life insurance

Commuter benefits

Parental leave

CalmApp subscription

Hybrid work model

Job summary

Meltwater is seeking a Senior Manager, Brand Marketing to elevate our brand presence through strategic initiatives, thought leadership, and customer advocacy. You will collaborate with content, campaigns, and executive stakeholders to drive high-impact brand programs.

The role involves managing speaker engagements, sponsorships, brand campaigns, and measuring impact across channels. A fast-paced environment and strong execution are essential for success in this hybrid, US-based position.

Qualifications

• 5–8+ years of brand marketing or related fields.
• Strong project management and cross-functional leadership.
• Experience managing external stakeholders, speakers, or executive relationships.
• Familiarity with customer review platforms (G2, Trustpilot or similar).
• Experience scaling content and channel strategies, particularly for video or social.
• Strong analytical mindset and ability to communicate results.
• Exceptional communication and stakeholder management skills.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

Responsibilities

• Lead speaker recruitment for Meltwater Summit, securing high-impact speakers across marketing, communications, and media.
• Support content development with speakers and internal stakeholders to align with objectives and audience interests.
• Manage speaker communications, timelines, and logistics throughout the planning process.
• Lead Meltwater’s sponsorship strategy and execution for external industry conferences and events, managing vendor negotiations and cross-functional coordination.
• Own Meltwater's presence on review platforms (G2, Gartner, etc.) and develop review generation programs.
• Drive customer advocacy by partnering with Customer Success, Sales, and Marketing to identify and activate customers for case studies.
• Serve as project management lead for major brand campaigns, ensuring alignment across stakeholders, timelines, and budgets.
• Coordinate cross-functional teams to execute campaigns efficiently and effectively.
• Track progress, identify risks, and proactively drive projects forward.
• Support development of brand measurement initiatives; monitor perception and share of voice.
• Analyze performance data and provide recommendations to strengthen brand impact and program effectiveness.
• Help establish reporting frameworks linking brand initiatives to business outcomes.

Skills

Brand marketing

Project management

Cross-functional collaboration

Speaker engagement

Executive relationships

Customer advocacy

Brand measurement

Video channels

Stakeholder management

Job description

Meltwater is seeking a Senior Manager, Brand Marketing to elevate our brand presence through strategic initiatives, thought leadership, and customer advocacy. You will collaborate with content, campaigns, and executive stakeholders to drive high-impact brand programs.

The role involves managing speaker engagements, sponsorships, brand campaigns, and measuring impact across channels. A fast-paced environment and strong execution are essential for success in this hybrid, US-based position.