Remote Research & Content Marketing Lead

Blackbaud; Northern (KY); Hybrid; USD 88,000 - 114,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Remote-flexible workforce

Wellness programs

401(k) with employer match

Generous parental leave

Donations for Doers

Pet insurance

Job summary

Blackbaud Institute is seeking a Research and Content Marketing Manager to lead the end-to-end research lifecycle, transforming proprietary and third-party data into influential thought leadership. You will drive strategy, analyze data, and craft compelling narratives for internal and external audiences.

Collaborating with brand and product teams, you will design studies, manage vendors, and create flagship reports and content across presentations, articles, and conference abstracts.

Qualifications

• 5–8+ years of experience in research, thought leadership, content strategy, insights, analytics, publishing, or related fields.
• Experience designing and managing primary research studies.
• Strong analytical and storytelling capabilities.
• Exceptional writing, communication, and presentation skills.
• Ability to translate complex information into compelling business narratives.
• Experience working with external vendors and research partners.
• Comfortable serving as a public-facing subject matter expert.

Responsibilities

• Execute the Blackbaud Institute research roadmap and annual research plan.
• Manage relationships with research vendors, survey providers, data partners, and external thought leadership organizations.
• Design surveys and research methodologies that generate meaningful market insights.
• Oversee data collection, quality assurance, and analysis processes.
• Identify opportunities to leverage both proprietary Blackbaud data and external research sources.
• Author flagship reports, research studies, data spotlights, briefing documents, and related thought leadership assets.
• Create content that transforms research findings into engaging and accessible stories.
• Enable content teams to maximize the value and reach of research findings.
• Represent the Blackbaud Institute through conference presentations, webinars, and media opportunities.
• Build relationships with research and thought leadership organizations.

Skills

Research strategy

Data analysis

Content strategy

Storytelling

Stakeholder engagement

Public speaking

Vendor management

AI-assisted content

Tools

Survey design software

Data visualization tools

AI content tools

Job description

Blackbaud Institute is seeking a Research and Content Marketing Manager to lead the end-to-end research lifecycle, transforming proprietary and third-party data into influential thought leadership. You will drive strategy, analyze data, and craft compelling narratives for internal and external audiences.

Collaborating with brand and product teams, you will design studies, manage vendors, and create flagship reports and content across presentations, articles, and conference abstracts.