Brand Marketing Senior Manager: Thought Leadership

Meltwater; Miami (FL); Hybrid; USD 100,000 - 125,000; Full time

Benefits offered by this job

Flexible paid time off

Medical, dental, and vision insurance

401(k) matching and life insurance

CalmApp subscription for wellbeing

Hybrid work environment

Professional development opportunities

Job summary

Meltwater is seeking a Senior Manager, Brand Marketing to elevate our brand presence through strategic programs. You will lead brand campaigns, thought leadership, and customer advocacy, collaborating with content, campaigns, communications, customer marketing, and executive stakeholders.

This role emphasizes program leadership, measurement, and cross-functional execution. You'll partner with teams across the organization to recruit speakers, manage event logistics, and drive sponsorships while

Qualifications

• 5-8+ years in brand marketing, integrated marketing, or related fields.
• Strong project management with cross-functional leadership.
• Experience managing external stakeholders, speakers, or exec relationships.
• Familiarity with customer review platforms (e.g., G2, Trustpilot).
• Experience scaling content/channel strategies, esp. video or social.

Responsibilities

• Lead speaker recruitment for Meltwater Summit and manage relationships with speakers.
• Partner with internal stakeholders to develop content and align presentations with objectives.
• Oversee speaker communications, timelines, and logistics throughout planning.
• Lead sponsorship strategy and execution for external events and conferences.
• Own presence and performance on review platforms; drive review generation programs.
• Drive cross-functional brand campaigns with timelines, deliverables, and budgets.

Skills

Brand Marketing

Project Management

Stakeholder Management

Review Platforms

Content Strategy

Video/Social Content

Analytics & Measurement

Executive Collaboration

Job description

Meltwater is seeking a Senior Manager, Brand Marketing to elevate our brand presence through strategic programs. You will lead brand campaigns, thought leadership, and customer advocacy, collaborating with content, campaigns, communications, customer marketing, and executive stakeholders.

This role emphasizes program leadership, measurement, and cross-functional execution. You'll partner with teams across the organization to recruit speakers, manage event logistics, and drive sponsorships while