Senior Brand Content Lead

Russell Tobin; Plano (TX); Hybrid; USD 57,859 - 79,900; Part time

Benefits offered by this job

Comprehensive healthcare coverage

401(k) retirement savings

Employee assistance program

Job summary

Russell Tobin is seeking a strategic Senior Brand Content Lead to join their fast-growing Marketing organization in Plano, TX. This part-time role involves creating impactful content across multiple channels and leveraging AI tools for efficient production while supporting marketing initiatives.

Ideal candidates will have 5+ years of experience in content marketing, strong writing skills, and experience in digital health environments. A collaborative approach and the ability to clearly communicate complex concepts are essential.

Qualifications

• Minimum 5 years of experience in copywriting, content marketing, or brand storytelling.
• Strong portfolio showcasing long-form thought leadership and growth marketing copy.
• Experience writing across multiple formats including web copy and email campaigns.

Responsibilities

• Own content creation across web, email, social and thought leadership initiatives.
• Develop AI-powered content workflows using tools to scale content production.
• Collaborate with Brand, Product Marketing, and Communications teams.

Skills

Copywriting

Content Marketing

Creative Writing

Collaboration

Attention to Detail

Education

Bachelor’s or Master’s degree in related field

Tools

Google Gemini

Claude

Writer.ai

Job description

Overview

Preference to Lehi, UT and Plano, TX candidates but open to Remote (U.S.).

Pay Rate

$42–$58/hour depending on location and experience

Hours

Part-time contract role with a minimum of 25 hours per week, with flexibility for additional hours as needed.

Contract

Target start date is mid-June 2026, with an estimated contract duration through December 31, 2026.

Description

Our client, a company within the digital healthcare industry, is looking for a strategic Senior Brand Content Lead to support a fast-growing Marketing organization. This role will partner closely with Brand and Marketing leadership to create compelling, high-impact content across multiple channels including website copy, email campaigns, social media, advertising, thought leadership, and event marketing.

This is not a traditional copywriting role. The ideal candidate is both an exceptional writer and a creative technologist who understands how to leverage AI tools such as Google Gemini, Claude, and Writer.ai to accelerate content production while maintaining a strong, authentic brand voice.

The role will support a wide range of audiences including prospects, brokers, partners, employers, and members within the employer-sponsored healthcare space.

This position will be approximately 60% hands-on writing and content development and 40% strategic collaboration and planning with senior marketing stakeholders.

Responsibilities

• Own and execute content creation across web, email, social, advertising, lifecycle marketing, and thought leadership initiatives
• Develop and optimize AI-powered content workflows using tools such as Google Gemini, Claude, and Writer.ai to scale content production
• Create compelling B2B and member-facing content including website copy, nurture campaigns, blog posts, webinars, white papers, event messaging, and social content
• Support major marketing initiatives and high-visibility events through session abstracts, keynote messaging, booth copy, webinar scripts, and experiential storytelling
• Collaborate cross-functionally with Brand, Product Marketing, Growth, and Communications teams to translate complex healthcare concepts into clear and engaging messaging
• Serve as the final editorial reviewer for AI-assisted content to ensure brand consistency, quality, compliance, and accuracy
• Help design scalable content systems, prompt libraries, and feedback loops to continuously improve content performance and efficiency
• Present copy concepts and contribute strategic ideas as a thought partner to Marketing leadership

Basic Qualifications

• Minimum 5 years of experience in copywriting, content marketing, or brand storytelling
• Prior experience within healthcare, health insurance, digital health, HR tech, or related industries with understanding of employer-sponsored healthcare
• Strong portfolio showcasing long-form thought leadership, growth marketing copy, web content, and/or event marketing materials
• Experience writing across multiple formats including web copy, email campaigns, social media, advertising, webinar scripts, and thought leadership content
• Hands-on experience leveraging AI writing tools such as Google Gemini, Claude, Writer.ai, or similar platforms to accelerate content workflows
• Exceptional writing, editing, and communication skills with strong attention to detail
• Ability to simplify complex topics into clear, engaging, audience-focused messaging
• Comfortable working in a fast-paced, highly collaborative marketing environment

Preferred Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications, Creative Writing, Business, Healthcare, Public Policy, or a related field
• Prior healthcare experience
• Experience supporting high-volume content calendars and scalable content operations
• Familiarity with SEO content development and performance-driven marketing campaigns
• Experience balancing B2B and consumer/member-facing communications

Additional Information

• Candidates must submit a portfolio with their application
• Pride Global and its affiliates offer eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance, and hospital indemnity), 401(k) retirement savings, life and disability insurance, an employee assistance program, legal support, auto and home insurance, pet insurance, and employee discounts with preferred vendors.
• Pride Global and its affiliates are equal opportunity employers. We do not discriminate on the basis of race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.
• Pride Global and its affiliates are Fair Chance employers. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including the California Fair Chance Act and all applicable local Fair Chance ordinances.
• Accommodations
• We are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us.