Product Marketing Manager

Ladders; United States; Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

Annual bonus

401(k) match

Flexible WFH

Unlimited PTO

Parental leave

Medical benefits

Laptop provided

Professional development budget

Job summary

Ladders seeks a Product Marketing Manager to shape demand gen strategy for a leading Healthcare SaaS business. You’ll partner with Sales and cross‑functional teams to sharpen targeting, messaging, and pipeline conversion in a fast‑moving B2B environment.

Remote-friendly role offering career growth, competitive compensation, and a strong focus on analytics, ABM programs, and multi‑channel campaigns to drive qualified pipeline and revenue.

Qualifications

• 5-8+ years in B2B SaaS growth marketing, demand generation, or revenue marketing.
• Demonstrated success in generating qualified pipeline and marketing‑influenced revenue.
• Strong analytical skills with a focus on metrics like conversion rates and campaign performance.
• Hands‑on experience with Salesforce and Pardot for lead management.
• Ability to operate strategically while being a hands‑on contributor.
• Experience managing 1-3 direct reports preferred.
• Healthcare industry experience in technology or supply chain is a plus.

Responsibilities

• Own the demand generation strategy and execution to build qualified pipeline.
• Drive pipeline acceleration programs to improve opportunity conversion rates.
• Design and execute account-based marketing programs targeting priority healthcare institutions.
• Plan and run multi-channel campaigns for measurable awareness and demand generation.
• Manage lead scoring, routing, and maintain marketing attribution frameworks.
• Continuously analyze funnel performance to inform investment decisions.
• Align closely with Sales to ensure effective targeting and messaging.

Skills

Demand generation

B2B SaaS growth

Revenue marketing

Analytics

Targeting & messaging

Tools

Salesforce

Pardot

Job description

For our client, we are seeking a Product Marketing Manager to join the team of a leader in the Healthcare space.

This role will shape demand generation strategy and execution to build qualified pipeline and support revenue growth across the healthcare market. The position will partner closely with Sales and cross-functional stakeholders to improve targeting, messaging, and opportunity conversion. It is well suited for a metrics-driven marketer who can balance strategic planning with hands‑on execution in a fast-moving B2B environment.

Location: Remote

Compensation: $120,000 – $150,000 annually

Responsibilities

• Own the demand generation strategy and execution to build qualified pipeline
• Drive pipeline acceleration programs to improve opportunity conversion rates
• Design and execute account-based marketing programs targeting priority healthcare institutions
• Plan and run multi-channel campaigns for measurable awareness and demand generation
• Manage lead scoring, routing, and maintain marketing attribution frameworks
• Continuously analyze funnel performance to inform investment decisions
• Align closely with Sales to ensure effective targeting and messaging

Qualifications

• 5-8+ years in B2B SaaS growth marketing, demand generation, or revenue marketing
• Demonstrated success in generating qualified pipeline and marketing‑influenced revenue
• Strong analytical skills with a focus on metrics like conversion rates and campaign performance
• Hands‑on experience with Salesforce and Pardot for lead management
• Ability to operate strategically while being a hands‑on contributor
• Experience managing 1-3 direct reports preferred
• Healthcare industry experience in technology or supply chain is a plus

Benefits

• Competitive salary and annual bonus options
• Long‑term incentives aligned with company growth
• 401(k) matching for financial security
• Flexible work‑from‑home arrangements
• Unlimited paid time off to support work‑life balance
• Fully paid parental leave
• Comprehensive medical and dental benefits
• New professional‑grade laptop provided
• Annual budget for professional development and education

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.