Sr Manager, Brand Marketing Analytic

Crocs; Broomfield (CO); Hybrid; USD 130,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, vision

401k with company match

Paid time off

Job summary

Crocs, Inc. is seeking a Sr Manager, Brand Marketing Analytics to own and elevate the ecosystem for marketing data insights across global markets, driving brand health, campaign analysis, and ROI.

This role partners with demand planning, consumer insights, and cross-functional teams to embed analytics in enterprise planning, build executive dashboards, and guide strategic investments.

Qualifications

• Bachelor’s degree or equivalent in marketing, business, statistics, data science, or related field.
• 7+ years in marketing analytics or insights, preferably in consumer brand/retail.
• Experience with AI-enabled analytics tools and dashboards (Tableau/Power BI).
• Proven track record in brand tracking and campaign analytics.
• Experience leading 3rd-party research vendors and embedding analytics across teams.

Responsibilities

• Own and improve the ecosystem for marketing data insights, including brand efficiency monitoring and campaign performance analysis.
• Lead setup and management of a brand impact tracking portal with 3rd-party partners.
• Surface trends, opportunities, and risks with actionable leadership recommendations.
• Collaborate across demand planning, consumer insights, and other metric teams to embed analytics.
• Develop executive dashboards, scorecards, and presentations for leadership.
• Drive continuous improvement in measurement methodologies and data accuracy.

Skills

Marketing analytics

AI analytics tools

Tableau / Power BI

Brand tracking

Campaign analytics

Vendor management

Cross-functional collaboration

Communication

Education

Bachelor's degree or equivalent

Tools

Tableau

Power BI

Job description

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At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you’re welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you’re not expected to fit a mold. You’re encouraged to break it and create something better.

Overview

What You'll Do

• Own and improve the ecosystem for marketing data insights, including brand efficiency monitoring, activation measurement, and campaign performance analysis
• Using insights to share long-term brand strategy and in-season go-to-market decisions throughout worldwide and top-tier markets.
• Lead the setup and ongoing management of a new brand impact tracking portal with 3rd-party partners, establishing the measurement infrastructure that connects marketing activities to brand health and business outcomes
• Proactively surface trends, opportunities, and risks through marketing data — including media mix efficiency, campaign return on investment, and driven benchmarking — translating findings into clear, actionable recommendations for leadership
• Serve as a key collaborator and trusted analytics partner to demand planning, corporate consumer insights, and other metric measurement functions, embedding marketing performance data into enterprise-wide planning and decision-making
• Support go-to-market strategy through meticulous measurement of all brand activations, including experimentation methods (A/B testing, market experiments) that optimize marketing spend and creative efficiency
• Foster the use of AI-enabled tools and modern analytics platforms to continuously improve how marketing impact is collected, analyzed, visualized, and activated across the organization
• Serve as the central point of contact for marketing analytics and performance reporting, building dashboards, reporting cadences, and self-service tools that drive adoption, transparency, and data-driven decision-making across brand marketing teams
• Develop and deliver executive-ready dashboards, scorecards, and presentations that synthesize complex marketing performance data into concise narratives, business implications, and recommended actions for executive leadership
• Influence senior executives and cross-functional leaders by framing analytics in the context of enterprise priorities, constructively challenging assumptions, and building alignment around investment, portfolio, and go-to-market decisions
• Lead recurring executive performance reviews and ad hoc decision forums, anticipating leadership questions, clearly communicating tradeoffs and risks, and translating dashboard insights into accountable next steps
• Drive continuous improvement in measurement methodologies, data accuracy, and analytics guidelines — ensuring the marketing analytics function evolves alongside the brand's global growth ambitions

What You'll Bring to the Table

• Bachelor's degree in marketing, business, statistics, data science, or a related field — or equivalent years of relevant and related experience
• At least 7+ years of experience in marketing analytics, marketing measurement, or marketing insights, preferably within a consumer brand, retail, or footwear environment
• Proven expertise with AI-enabled analytics tools and platforms (e.g., generative AI for insights, machine learning for predictive modeling, AI-powered dashboards) alongside proficiency in visualization tools such as Tableau, Power BI, or similar
• Deep experience with brand tracking, media measurement, campaign analytics, and test-and-learn frameworks (A/B testing, incremental studies, marketing mix modeling)
• Strong ability to transform sophisticated, multi-market data into clear, compelling insights and strategic recommendations that influence senior leaders and cross-functional partners
• Experience leading 3rd-party research and analytics vendors — ensuring strong methodologies, high data quality, and timely delivery of actionable outputs
• Self-starter with a bias for action — takes ownership, moves work forward, and navigates ambiguity with confidence in a fast-paced, global environment
• Strong collaborator and communicator who can partner successfully across marketing, demand planning, market research, and commercial teams to embed analytics into everyday decision‑making

#LI-AE1

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title:Sr Manager, Brand Marketing Analytic

Salary or Pay Range: $130,000 - $140,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.