Senior Director, Biddable Media Performance

Paramount Pictures

New York (NY)

On-site

USD 140,000 - 175,000

Full time

6 days ago

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Benefits offered by this job

Benefits package

Generous paid time off

On-site and virtual engagement events

Job summary

Paramount Pictures seeks a Senior Director, Biddable Platforms Performance to lead paid social and programmatic media across Paramount+ titles. You will own strategy, measurement, and budgets across campaigns, channels, and audiences, guiding a high-performing paid media team.

Based in New York City, this on-site role demands deep DSP/social expertise and cross-functional collaboration with senior leadership.

Qualifications

12+ years of experience in paid media/digital performance marketing across paid social and programmatic channels.
5+ years of people management experience leading teams.
Bachelor’s degree or equivalent experience.
Proven ability to develop strategic recommendations and drive priorities for large paid media programs.
Experience with audience targeting, bidding, and PMPs/private marketplace deals.

Responsibilities

Develop and execute paid media acquisition strategy across social and programmatic channels.
Own CPA and efficiency targets and optimize tactics and media mix.
Lead audience targeting strategy and cross-channel consolidation.
Lead incrementality testing and platform performance testing.
Provide feasibility guidance on testing roadmap and turn learnings into action.
Own media recommendations and launch support for title releases and tentpoles.
Lead, coach, and develop the paid media team across disciplines.
Partner with marketing and senior leadership on budget, reporting, and strategy.