Senior B2B SaaS Growth Marketing Lead

Remote; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Equity

Benefits

Autonomy

Job summary

Heard is building the financial back office for therapists and wellness practitioners in private practice, and we’re growing fast with thousands of paying customers.

We’re hiring a hands-on Senior Growth Marketing Manager with deep B2B SaaS acquisition experience to own paid search and paid social, run rigorous experiments, and partner with Sales to optimize lead flow and pipeline performance.

Qualifications

• 5+ years in growth marketing for B2B SaaS
• Proven in paid search and paid social
• Strong data-driven decision making

Responsibilities

• Lead growth acquisition strategy with focus on paid search and paid social
• Own in-platform paid search and paid social with bids, budgets and audience testing
• Own acquisition budget and weekly channel pacing
• Develop and execute growth experimentation roadmap with weekly reporting
• Spearhead channel expansion experiments beyond paid search and social
• Partner with Sales to align on lead flow and routing in HubSpot and run weekly pipeline reviews
• Own acquisition reporting and forecasting
• Maintain tracking and attribution hygiene across platforms
• Write high-performing ad copy and develop clear creative briefs

Skills

Google Ads

Meta Ads Manager

Growth strategy

A/B testing

Budget management

HubSpot

Tools

HubSpot

GA4

Excel

Job description

Heard is building the financial back office for therapists and wellness practitioners in private practice, and we’re growing fast with thousands of paying customers.

We’re hiring a hands-on Senior Growth Marketing Manager with deep B2B SaaS acquisition experience to own paid search and paid social, run rigorous experiments, and partner with Sales to optimize lead flow and pipeline performance.