Senior Growth Marketing Manager

Remote; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Equity

Benefits

Autonomy

Job summary

Heard is building the financial back office for therapists and wellness practitioners in private practice, and we’re growing fast with thousands of paying customers.

We’re hiring a hands-on Senior Growth Marketing Manager with deep B2B SaaS acquisition experience to own paid search and paid social, run rigorous experiments, and partner with Sales to optimize lead flow and pipeline performance.

Qualifications

• 5+ years in growth marketing for B2B SaaS
• Proven in paid search and paid social
• Strong data-driven decision making

Responsibilities

• Lead growth acquisition strategy with focus on paid search and paid social
• Own in-platform paid search and paid social with bids, budgets and audience testing
• Own acquisition budget and weekly channel pacing
• Develop and execute growth experimentation roadmap with weekly reporting
• Spearhead channel expansion experiments beyond paid search and social
• Partner with Sales to align on lead flow and routing in HubSpot and run weekly pipeline reviews
• Own acquisition reporting and forecasting
• Maintain tracking and attribution hygiene across platforms
• Write high-performing ad copy and develop clear creative briefs

Skills

Google Ads

Meta Ads Manager

Growth strategy

A/B testing

Budget management

HubSpot

Tools

HubSpot

GA4

Excel

Job description

At Heard, we’re building the financial back office for therapists and wellness practitioners in private practice, and we’re growing fast. With thousands of paying customers and strong product-market fit, we’re redefining how our story, products, and brand show up in the market.

We are hiring a hands-on Senior Growth Marketing Manager with deep B2B SaaS acquisition experience and expert skills in Google Ads and Meta Ads Manager. You will own performance across paid search and paid social, run a sharp experimentation program across the site and funnel, and launch new channels that expand our reach. If you thrive on turning insights into action, partnering closely with Sales Leadership, and building a scalable growth engine, this role is for you.

What You’ll Own

• Lead and execute our growth acquisition strategy, with a focus on paid search, paid social, and CRO

• Own and optimize in-platform Paid Search and Paid Social to hit ambitious targets, managing bids, budgets, audiences, and creative testing to drive qualified MQLs, improve MQL to SQL conversion, and optimize CPL and CAC.

• Own the acquisition budget and weekly pacing across channels.

• Develop and execute growth experimentation roadmap with weekly reporting of results to cross-functional leadership.

• Spearhead channel expansion experiments that broaden acquisition beyond paid search and social.

• Partner closely with Sales Leadership to align on lead flow and routing in HubSpot. Run weekly pipeline reviews with cross-functional leadership, explain trends and drivers, and agree on actions.

• Own acquisition reporting and forecasting.

• Maintain tracking and attribution hygiene across platforms. Own pixels, conversions API, UTM framework, lead source taxonomy, and QA for data quality and reporting accuracy.

• Write high-performing ad copy and develop clear creative briefs for design. Anticipate trends, spot opportunities early, and take decisive action to hit goals.

You Might Be a Fit If

• You have expert, hands-on skill in Google Ads and Meta Ads Manager with proven impact in B2B SaaS acquisition (startup experience is a big plus)

• You operate a rigorous experimentation program with a weekly cadence, strong hypotheses, clean execution, and decisive rollouts.

• You manage to outcome metrics, including qualified MQL volume, MQL to SQL conversion, and CPL and CAC efficiency.

• You are fluent in funnel analytics and executive communication, able to explain what is happening, why it is happening, and what to do next.

• You partner closely with Sales Leadership on lead flow, routing, and pipeline health.

• You write crisp ad copy, create clear creative briefs, and work with Product Marketing to turn positioning into performance.

• You own weekly pacing, forecasting, and budget reallocations in partnership with the Head of Marketing.

• You are organized, proactive, and decisive in a fast moving environment.

What We're Offering

• A chance to build, test, and scale growth at a company with strong product-market fit and a mission that matters.

• Resources to build, test, and scale

• A collaborative, fast-moving culture that values clarity, trust, and autonomy.

• Competitive compensation, equity, and benefits.

Why This Role Matters

• Be the architect of our growth engine.

• Build a full-funnel program that scales efficiently and sustainably.

• Lead an experimentation roadmap that turns insight into action and clear results.

• The work you do gives providers more time with their clients, while helping Heard become the most trusted name in private practice finance.