Senior B2B Product Marketing Lead for Enterprise Solutions

Teladoc Health; New York (NY); On-site; USD 170,000 - 185,000; Full time

Job summary

Teladoc Health in New York seeks a Director, B2B Product Marketing to lead strategy and commercialization for enterprise solutions, translating product capabilities and buyer needs into differentiated positioning and go-to-market plans. You will partner with Product, Marketing, Sales, Clinical, and Client Management to ensure solutions are positioned, commercially ready, and aligned with outcomes.

Reporting to the Head of Product Marketing, this role simplifies complexity, influences senior

Qualifications

• 8+ years in marketing, including significant B2B product marketing, go-to-market strategy, commercialization, or solution marketing experience.
• Enterprise buyer fluency, with demonstrated experience marketing complex products or solutions and navigating multi-stakeholder buying processes.
• Proven ability to develop differentiated positioning, value propositions, messaging frameworks, and core commercial enablement assets.

Responsibilities

• Own positioning, value propositions, and messaging for priority enterprise solutions, segments, and buyers.
• Create scalable pitch decks, sell sheets, messaging guides, FAQs, competitive positioning, proof points, and training.
• Lead B2B go-to-market strategy and commercial readiness for priority offerings and define audiences, buyer needs, and success measures.

Skills

B2B marketing

Go-to-market strategy

Messaging & positioning

Product launches

Market research

Executive storytelling

Stakeholder management

Healthcare industry

Education

Bachelor’s degree

Advanced degree preferred

Job description

Teladoc Health in New York seeks a Director, B2B Product Marketing to lead strategy and commercialization for enterprise solutions, translating product capabilities and buyer needs into differentiated positioning and go-to-market plans. You will partner with Product, Marketing, Sales, Clinical, and Client Management to ensure solutions are positioned, commercially ready, and aligned with outcomes.

Reporting to the Head of Product Marketing, this role simplifies complexity, influences senior