Senior B2B Enterprise Marketing Lead Health Systems

Labcorp; Raleigh (NC); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Medical, Dental, Vision benefits

401(k)

Tuition Reimbursement

Employee Stock Purchase Plan

Job summary

A leading healthcare solutions company is seeking a Senior Manager for B2B Enterprise Marketing Strategy. The role emphasizes driving specialty testing growth through audience insights and multi-channel strategies. Responsibilities include collaborating on sales strategies, leading marketing campaigns, and managing a small team. Candidates should have 8-10 years of marketing experience and a degree in a relevant field. Comprehensive benefits are offered for eligible employees.

Qualifications

• 8-10 years of marketing experience required.
• Experience in a multi-channel marketing environment preferred.

Responsibilities

• Collaborate to understand sales cycle, buyer journey, and market opportunity.
• Lead development of marketing strategies and campaigns.
• Analyze marketing activity against objectives and goals.
• Manage a team of 1-2 marketers.
• Deliver annual strategic marketing plan for assigned areas.

Skills

Life sciences or healthcare marketing experience

Multi-channel marketing environment expertise

Copywriting and editing skills

Strong relationship-building abilities

Clear, concise, and timely communicator

Education

Bachelor's degree in Marketing, Communications, Science, or Business

Job description

A leading healthcare solutions company is seeking a Senior Manager for B2B Enterprise Marketing Strategy. The role emphasizes driving specialty testing growth through audience insights and multi-channel strategies. Responsibilities include collaborating on sales strategies, leading marketing campaigns, and managing a small team. Candidates should have 8-10 years of marketing experience and a degree in a relevant field. Comprehensive benefits are offered for eligible employees.