Enterprise Product Marketing Leader — Health Tech

Teladoc Health, Inc.; Illinois; Hybrid; USD 170,000 - 185,000; Full time

Benefits offered by this job

Performance bonus

Benefits package

Flexible vacation

Paid time off

Job summary

Teladoc Health, Inc. is seeking a Director of B2B Product Marketing to lead strategy and commercialization for enterprise solutions.

You will translate product capabilities, clinical outcomes, and buyer needs into differentiated positioning and go-to-market plans while aligning Product, Marketing, Sales, Clinical, and Client Management teams. Reporting to the Head of Product Marketing, you will influence senior stakeholders, drive commercially ready assets, and connect enterprise value to member

Qualifications

• 8+ years in marketing, including significant B2B product marketing, go-to-market strategy, commercialization, or solution marketing experience.
• Enterprise buyer fluency, with demonstrated experience marketing complex products or solutions and navigating multi-stakeholder buying processes.
• Proven ability to develop differentiated positioning, value propositions, messaging frameworks, and core commercial enablement assets.
• Track record leading product launches and commercial readiness across complex, cross-functional organizations.
• Experience using market research, voice-of-customer inputs, and competitive intelligence to shape positioning, roadmap inputs, and commercialization strategy.
• Strategic and hands-on leader who can connect narrative, enablement, launch readiness, customer value, and measurement to business outcomes.

Responsibilities

• B2B positioning and narrative: Own positioning, value propositions, and messaging for priority enterprise solutions, segments, and buyers.
• Core sales assets and buyer enablement: Create scalable pitch decks, sell sheets, messaging guides, FAQs, competitive positioning, proof points, and training that support acquisition, retention, and expansion.
• Go-to-market and launches: Lead B2B go-to-market strategy and commercial readiness for priority offerings.
• Customer adoption and value: Develop value stories, use cases, and proof points across consideration, adoption, renewal, and expansion.
• Cross-functional leadership: Lead complex initiatives through influence, clarify roles and decisions, and serve as the Product Marketing partner for assigned solutions.

Skills

B2B marketing

GTM strategy

Stakeholder management

Executive storytelling

Cross-functional collaboration

Education

Bachelor's degree required

Advanced degree preferred

Job description

Teladoc Health, Inc. is seeking a Director of B2B Product Marketing to lead strategy and commercialization for enterprise solutions.

You will translate product capabilities, clinical outcomes, and buyer needs into differentiated positioning and go-to-market plans while aligning Product, Marketing, Sales, Clinical, and Client Management teams. Reporting to the Head of Product Marketing, you will influence senior stakeholders, drive commercially ready assets, and connect enterprise value to member