B2B Enterprise Marketing Strategy Lead

Labcorp; Durham (NC); Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Comprehensive health benefits

401(k) plan

Tuition reimbursement

Employee stock purchase plan

Job summary

A leading healthcare company is seeking a Senior Manager for B2B Enterprise Marketing Strategy to drive growth through audience insights and multi-channel strategies. Applicants should have 8-10 years of marketing experience, preferably in life sciences or healthcare. Responsibilities include campaign execution, marketing strategy development, and partner relationship management, emphasizing specialty testing. This position offers a hybrid schedule with competitive benefits, including comprehensive health coverage and retirement plans.

Qualifications

• 8-10 years of marketing experience is required.
• Experience in a multi-channel environment is essential.
• Ability to manage a team of marketers.

Responsibilities

• Develop and implement marketing strategies for assigned B2B segments.
• Collaborate with partners and stakeholders for alignment.
• Analyze marketing activities against business objectives.

Skills

Life sciences or healthcare marketing experience

Multi-channel marketing expertise

Copywriting and editing skills

Adaptability to shifting priorities

Self-motivated

Strong communication skills

Relationship building

Education

Bachelor's degree in Marketing, Communications, Science, or Business

Job description

A leading healthcare company is seeking a Senior Manager for B2B Enterprise Marketing Strategy to drive growth through audience insights and multi-channel strategies. Applicants should have 8-10 years of marketing experience, preferably in life sciences or healthcare. Responsibilities include campaign execution, marketing strategy development, and partner relationship management, emphasizing specialty testing. This position offers a hybrid schedule with competitive benefits, including comprehensive health coverage and retirement plans.