Senior B2B Paid Media Lead — Scale & Optimize

Scale Army Careers; United States; À distance; USD 120 000 - 180 000; Plein temps

Résumé du poste

Scale Army is seeking a senior paid acquisition operator to own paid media strategy and execution across Meta, Google, LinkedIn, X, and more for U.S.-based clients. You'll run campaigns hands-on, craft testing roadmaps, and drive pipeline quality while balancing spend and efficiency.

Reporting to the Head of Marketing, you will collaborate with CRO, Sales, and the creative team, own attribution and dashboards in HubSpot, and push for data-driven optimization.

Qualifications

• Senior-level, hands-on experience running paid acquisition with deep Meta expertise.
• A track record of scaling spend while holding or improving downstream metrics like meetings, SQLs, and pipeline, not just CPL
• Strong HubSpot skills, including attribution and reporting
• Real AI fluency: you use AI every day to move faster on analysis, reporting, copy iteration, and building dashboards
• Comfort with ambiguity and ownership. You don’t wait to be told what to test next.

Responsabilités

• Paid strategy across channels including Meta, Google, LinkedIn, X, and more.
• Hands-on execution of campaigns from launch to optimization.
• Creative direction and testing roadmap ownership.
• Full-funnel accountability with CRO, Sales, and Marketing to connect ad performance to post-click outcomes.
• Budget scaling with discipline and governance.

Connaissances

Paid acquisition

Meta expertise

AI fluency

HubSpot

Ownership

Ambiguity tolerance

Outils

Meta Ads

LinkedIn Ads

Google Ads

X Ads

CTV Ads

HubSpot

Description du poste

Scale Army is seeking a senior paid acquisition operator to own paid media strategy and execution across Meta, Google, LinkedIn, X, and more for U.S.-based clients. You'll run campaigns hands-on, craft testing roadmaps, and drive pipeline quality while balancing spend and efficiency.

Reporting to the Head of Marketing, you will collaborate with CRO, Sales, and the creative team, own attribution and dashboards in HubSpot, and push for data-driven optimization.