Director of Paid Media

Connect Search, LLC; United States; On-site; USD 120,000 - 230,000; Full time

Job summary

Connect Search, LLC is seeking a hands-on Head of Paid Media to own the paid acquisition strategy across Meta, search, native, display, and CTV. You will stay actively involved in platforms, especially Meta, while building scalable processes and forecasting models for growth.

You will lead creative development, implement AI-driven workflows, and design testing frameworks to optimize audience targeting, offers, and landing pages.

Qualifications

• 6+ years of performance marketing experience.
• Experience managing large, 8-figure annual paid media budgets.
• Hands-on expertise with Meta advertising (Facebook/Instagram).
• Proven ability to scale lead generation campaigns.
• Strong creative judgment and ability to direct performance creatives.
• Comfort using AI/automation in creative and testing workflows.
• Sharp analytical skills and experimental design chops.

Responsibilities

• Own paid media strategy and execution across paid social, search, native, display, and CTV, staying hands-on especially on Meta.
• Lead the performance creative process end-to-end: concepts, hooks, testing, iteration.
• Use AI/automation to speed up creative production across copy, static, and video.
• Build structured testing frameworks across audiences, offers, landing pages, and creative.
• Scale ad spend while protecting ROAS and lead quality.
• Own forecasting, budgeting, and reporting, with proactive updates to leadership.

Skills

Performance marketing

Budget management

Meta advertising

Analytics

Creative direction

AI automation

Experimentation

Tools

Facebook Ads Manager

Google Ads

Job description

We’re hiring a hands-on Head of Paid Media to take direct ownership of paid acquisition — primarily Meta-driven paid social — and build the infrastructure to scale it responsibly.

What you'll do:

• Own paid media strategy and execution across paid social, search, native, display, and CTV — staying hands‑on in‑platform, especially on Meta
• Lead the performance creative process end to end: concepts, hooks, testing, iteration
• Use AI/automation to speed up creative production across copy, static, and video
• Build structured testing frameworks across audiences, offers, landing pages, and creative
• Scale ad spend while protecting ROAS and lead quality
• Own forecasting, budgeting, and reporting, with proactive updates to leadership

What you bring:

• 6+ years of performance marketing experience
• Personal ownership of a large (8-figure) annual paid media budget
• Deep, hands‑on Meta advertising expertise
• Proven success scaling lead generation campaigns
• Strong creative judgment — you've directed performance creative yourself
• Comfort using AI/automation in creative and testing workflows
• Sharp analytical skills and experimental design chops
• High attention to detail and a strong bias toward ownership