Remote Senior Paid Media Strategist - Multi-Channel & DSP Expert

Scale Army Careers; United States; Remote; USD 100,000 - 150,000; Full time

Job summary

Scale Army Careers seeks a Senior Paid Media Buyer to own the paid media function end-to-end for U.S.-based clients while serving a remote-first global team. You will manage strategy across Meta, Google, YouTube, TikTok, CTV, and programmatic channels, handling budgets from thousands to six figures monthly.

This senior IC role emphasizes performance analysis, pacing, reconciliation, and bi-monthly client reporting. Extensive cross-channel experience and strong communication are essential.

Qualifications

• Significant hands-on experience managing paid media campaigns across multiple platforms.
• Must have personally managed at least one account with $50K+ in advertising spend.
• Direct experience buying and managing CTV advertising.
• Experience with programmatic advertising and DSP platforms.
• Strong hands-on experience with Meta Ads, Google Ads, YouTube, and TikTok.
• Experience managing campaign budgets, pacing, optimization, and reconciliation.
• Demonstrated ability to independently build and optimize campaigns.
• Experience managing multiple accounts and campaigns simultaneously.
• Previous agency experience managing multiple client accounts is strongly preferred.
• Experience managing seven-figure annual media budgets is strongly preferred.
• Experience working with larger or sophisticated client accounts requiring frequent reporting and stakeholder communication is strongly preferred.
• Previous client-facing experience presenting paid media performance and strategy is strongly preferred.

Responsibilities

• Own paid media strategy, campaign setup, execution, optimization, and ongoing performance across Meta Ads, Google Ads, YouTube, TikTok, CTV, and programmatic advertising/DSPs.
• Develop channel strategies based on each client’s objectives, audience, budget, and expected campaign outcomes.
• Build campaigns, including targeting, platform setup, budget allocation, bidding strategy, and ongoing optimization.
• Determine how and when different paid media channels should be used based on client objectives.
• Adjust the channel mix based on campaign performance and opportunities.
• Personally manage and optimize significant paid media budgets across multiple client accounts.
• Monitor budget pacing throughout the month to ensure campaigns remain aligned with contracted media budgets.
• Own budget reconciliation and ensure actual media spend aligns with planned and approved budgets.
• Continuously analyze campaign performance and reallocate spend across channels based on results and opportunities.
• Produce regular campaign reporting, including monthly reporting and bi-weekly performance discussions for larger accounts.
• Track campaign-specific KPIs such as leads, enrollment applications, teacher recruitment applications, cost per lead, cost per application, conversion performance, and budget utilization.
• Translate campaign data into clear recommendations and strategic next steps.
• Evaluate campaign performance against defined client objectives and targets.
• Collaborate with internal project managers, designers, video editors, and the Executive Creative Director.
• Provide strategic input on the types of creative likely to perform best based on campaign objectives and platform requirements.
• Focus exclusively on paid media without responsibility for designing creative assets, editing videos, or writing campaign copy.
• Potentially become client-facing as the role develops.
• Present campaign performance, recommendations, and strategic direction directly to clients when required.

Skills

Paid media strategy

Campaign optimization

Budget management

Meta Ads

Google Ads

YouTube

TikTok

CTV

Programmatic advertising

Reporting & analytics

Client-facing

Tools

The Trade Desk

StackAdapt

DV360

Meta Ads

Google Ads

YouTube Ads

TikTok Ads

Job description

Scale Army Careers seeks a Senior Paid Media Buyer to own the paid media function end-to-end for U.S.-based clients while serving a remote-first global team. You will manage strategy across Meta, Google, YouTube, TikTok, CTV, and programmatic channels, handling budgets from thousands to six figures monthly.

This senior IC role emphasizes performance analysis, pacing, reconciliation, and bi-monthly client reporting. Extensive cross-channel experience and strong communication are essential.