Senior B2B Marketing Specialist - Enterprise Saas

Integrant, Inc.; San Diego (CA); On-site; USD 85,000 - 120,000; Full time

Job summary

Integrant, Inc. is seeking a Senior B2B Marketing Specialist to own our GTM strategy for enterprise AI. You will shape positioning, messaging, and integrated campaigns by collaborating with sales and technical leaders to drive measurable pipeline and revenue.

You will lead content strategy, develop thought leadership, mentor junior staff, and ensure high-quality, consistent communications across channels. This role targets B2B SaaS marketers ready to step into leadership with autonomy.

Qualifications

• 3+ years as a B2B marketer with leadership exposure.
• Experience shaping go-to-market strategy and messaging.
• ABM or enterprise marketing background preferred.
• Strong with marketing automation platforms and content.

Responsibilities

• Own GTM strategy and messaging for enterprise AI solutions.
• Lead integrated campaigns across LinkedIn, email, events, and partners.
• Collaborate with sales and technical leaders to influence pipeline.
• Develop content strategy and mentor junior team members.
• Measure campaigns and optimize for qualified leads and pipeline.

Skills

B2B marketing strategy

Leadership

ABM/enterprise marketing

Marketing automation

AI/ML marketing

GTM strategy

Tools

HubSpot

Marketo

Pardot

LinkedIn Ads

Job description

Role Overview

This is your leadership opportunity.

You've spent 3+ years learning B2B marketing execution. Now it's time to own strategy. As our Senior B2B Marketing Specialist, you'll be responsible for our go-to-market strategy, marketing positioning, and integrated campaign execution for enterprise AI solutions.

You’ll work directly with sales and technical leaders, and have measurable influence on pipeline and revenue. This is a leadership role with real autonomy, not another manager-level position.

This role is for: B2B SaaS marketers (3-5 years) ready to step into leadership. If you've executed campaigns, generated leads, and are hungry to own strategy, this is your next move.

What You'll Own (Strategic Leadership)

Marketing Strategy & Positioning

• Own our go-to-market positioning for AI and Agentic solutions
• Develop deep understanding of buyer personas, journey, and pain points
• Translate technical complexity (AI, ML, automation) into business value for enterprise buyers
• Create differentiated messaging that resonates with C-suite and technical decision-makers
• Partner with sales on ideal customer profile and account strategy
• Refine strategy quarterly based on market feedback and competitive moves

Content Strategy & Thought Leadership

• Build and own content strategy that establishes Integrant as enterprise AI expert
• Produce or lead creation thought-leadership articles, case studies, white papers, webinars, video content
• Manage content calendar and editorial calendar
• Collaborate with technical SMEs: translate complex AI concepts into compelling narratives
• Establish company as credible voice in enterprise AI/automation space
• Maintain high standards for quality, accuracy, consistency across all communications
• Guide and mentor junior team members on content creation

Integrated Campaign Ownership

• Plan and execute integrated B2B campaigns targeting enterprise prospects
• Own campaigns from concept to messaging to asset creation to launch to optimization to reporting
• Coordinate across channels: LinkedIn, email, paid media, webinars, events, partnerships, sales enablement
• Lead cross-functional execution with internal teams and external partners
• Create compelling campaign narratives that connect positioning to buyer needs
• Measure and optimize campaigns for quality leads, not vanity metrics

Demand Generation & Pipeline Impact

• Focus on generating qualified leads and pipeline influence (not just brand awareness)
• Define and measure metrics: target account engagement, MQL quality, SQL conversion, pipeline influence
• Build repeatable demand generation engine that scales
• Continuously analyze performance and optimize based on data
• Establish feedback loop with sales to assess lead quality and refine targeting
• Report monthly on marketing metrics, pipeline influence, and ROI

Leadership & Cross-Functional Collaboration

• Partner with sales leadership on alignment and strategy
• Collaborate with technical SMEs (engineers, product) to understand and market solutions
• Manage external partners: agencies, freelancers, vendors
• Communicate strategy and wins internally and externally
• Represent marketing in cross-functional meetings and leadership discussions

The Opportunity (Why This Role Matters)

Timing is perfect. AI and Agentic solutions are emerging as enterprise must-haves. Most companies are 2-3 years behind in their positioning. This is your chance to shape how a category evolves.

You’ll have real impact: Every campaign you execute drives enterprise leads. You can directly measure your influence on pipeline and revenue. No vanity metrics, no BS—real business impact.

You’ll own autonomy: This isn't a manager-level position where you execute someone else's strategy. This is YOUR role. You set the strategy, you measure results, you own wins and learnings.

Requirements

• Experience marketing AI, ML, automation, or advanced technology solutions
• Experience in regulated industries (biotech, medical devices, finance, manufacturing)
• Account-based marketing (ABM) or enterprise marketing background
• Leadership experience: mentored junior marketers or managed projects
• Comfort with marketing automation platforms (HubSpot, Marketo, Pardot)
• Familiarity with intent data and marketing intelligence tools
• Public speaking, podcast, or thought-leadership background
• Experience with B2B SaaS GTM (go-to-market) strategy
• Unique ability to speak "engineer" and "buyer" fluently

Benefits

Salary: $85,000-$120,000 annually

• Good-faith estimate based on experience, qualifications, and role scope
• California SB 642 compliant
• Actual offer within range based on background and impact