Onboarding & Implementation Lead – Marketing Technology (B2B SaaS)

Ikuto; San Mateo (CA); Hybrid; USD 120,000 - 200,000; Full time

Job summary

A technology company specializing in AI is seeking an Onboarding & Implementation Lead to work hands-on with new B2B clients, guiding them through onboarding and campaign design. The ideal candidate will have 3–7 years of experience in SaaS roles, strong skills in marketing technology tools like HubSpot and Salesforce, and a consultative approach to customer success. This hybrid role is pivotal for ensuring clients achieve value quickly from the AI platform.

Qualifications

• 3–7 years in a customer-facing SaaS role (implementation, onboarding, solutions consulting).
• Experience with demand generation, product marketing, and growth.
• Comfort operating in a fast-moving, early-stage environment.

Responsibilities

• Lead onboarding for new B2B customers from kickoff through adoption.
• Partner with teams to shape initial campaigns and guide customers.
• Help customers reach first ROI quickly.

Skills

Experience working closely with B2B marketing teams

Background in marketing technology or sales technology environments

Comfort configuring and working inside tools like HubSpot, Marketo, Salesforce

Strong communication skills

Consultative, hands-on approach to customer work

Tools

HubSpot

Marketo

Salesforce

Job description

Onboarding & Implementation Lead – Marketing Technology (B2B SaaS)

This role sits at the intersection of marketing, technology, and customer delivery. As an Onboarding & Implementation Lead, you will work hands‑on with new B2B customers during onboarding, helping them design their first campaigns, configure integrations, and translate our AI platform into meaningful go‑to‑market outcomes.

The role

We’re hiring an Onboarding & Implementation Lead to help B2B marketing teams successfully adopt a fast‑growing AI platform and see real value early. This is a post‑sales, consultative role; you’ll advise marketing teams on how to use the product effectively from day one.

Base pay range

$120,000.00/yr – $200,000.00/yr

Location

San Mateo, CA (Hybrid – 3 days in office)

Type

Full‑time

Experience

~3–7 years

What you’ll be doing

• Lead onboarding for new B2B customers, from kickoff through early adoption
• Partner with demand gen, product marketing, and growth teams to shape initial campaigns
• Guide customers on campaign structure, messaging workflows, and activation strategy
• Configure and support integrations with tools like HubSpot, Marketo, Salesforce
• Run working sessions, check‑ins, and hands‑on setup calls with customers
• Help customers reach first ROI as quickly as possible
• Collaborate with Sales to understand customer context and tailor onboarding plans
• Share customer feedback and real‑world use cases with Product and Engineering

What we’re looking for

We’re particularly interested in candidates who bring real marketing domain exposure, for example:

• Experience working closely with B2B marketing teams (demand gen, product marketing, growth, lifecycle)
• Background in marketing technology or sales technology environments
• Familiarity with campaign‑based thinking: audiences, channels, messaging, activation
• Comfort configuring and working inside tools like HubSpot, Marketo, Salesforce

Alongside that, you’ll likely have:

• 3–7 years in a customer‑facing SaaS role (implementation, onboarding, solutions consulting, customer success engineering, etc.)
• A consultative, hands‑on approach to customer work
• Strong communication skills and confidence advising customers
• Comfort operating in a fast‑moving, early‑stage environment

What this role is not

• Not a pure marketing role
• Not a support or ticket‑driven CSM position
• Not a pre‑sales solutions architect role
• Not a long‑term account management or renewals role
• Early‑stage, VC‑backed AI company building for modern B2B marketing teams
• High ownership role with direct influence on customer success and product direction
• Close collaboration with founders, product, and engineering
• In‑office culture with flexibility and pace

Helpful backgrounds (not requirements)

• Martech / salestech SaaS
• Post‑sales solutions or implementation roles
• Marketing operations, growth ops, or GTM‑adjacent roles
• Consulting or solutions backgrounds with marketing exposure