Senior B2B Marketing Manager

LinkedIn; Mountain View (CA); Hybrid; USD 121,000 - 188,000; Full time

Job summary

An established industry player is seeking a Senior Industry Marketing Manager to lead innovative marketing strategies across diverse customer segments. This role is pivotal in shaping how the company connects with marketers, leveraging AI-driven insights and digital campaigns to enhance engagement and drive business growth. Join a dynamic team committed to redefining industry marketing in a fast-paced, evolving landscape. This opportunity offers a collaborative environment where creativity and strategic thinking thrive, making a significant impact on the marketing landscape.

Qualifications

• 8+ years of B2B marketing experience, including digital and integrated campaigns.
• Ability to craft compelling stories and narratives that drive business action.

Responsibilities

• Build and execute vertical marketing strategies delivering measurable outcomes.
• Analyze trends to develop insight-led narratives establishing thought leadership.

Skills

Strategic Thinking & Execution

Digital Marketing & Campaign Management

Content & Storytelling

AI-Driven Marketing Tools

Sales Enablement

Customer-Centric Mindset

Tools

Salesforce (SFDC)

Job description

Get AI-powered advice on this job and more exclusive features.

Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description
LinkedIn Marketing Solutions (LMS) connects marketers with the largest community of influential professionals. We offer a wide range of solutions—advertising, research, and custom media executions—built on our unmatched assets: proprietary data, a trusted platform, and the world’s largest network of professionals. As we expand our offerings and build toward an AI-powered future, there’s never been a more exciting time to join LMS. We aim to create economic growth for every organization worldwide by helping marketers reach, engage, and convert their audiences at scale.

This role can be based in New York City, San Francisco, Sunnyvale, or Mountain View.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

We are looking for a strategic, creative, and digitally savvy Senior Industry Marketing Manager to lead our marketing strategy across various customer segments, ranging from Small and Medium Businesses (SMB) to large Enterprises.

This is a high-impact role that will shape how we connect with marketers by delivering insightful, actionable programs and narratives aligned to our AI-driven product roadmap. You’ll play a critical role in defining how we show up to customers, whether through digital campaigns, research, thought leadership, or sales enablement, and ensure our storytelling resonates at every stage of the customer journey.

You will work across global teams to drive integrated marketing programs that inspire confidence in our platform and help businesses of all sizes grow. This is an opportunity to redefine what great industry marketing looks like in today’s fast-moving, AI-enabled B2B landscape.

Responsibilities:

• Drive Strategic Industry Marketing Programs: Build and execute vertical or audience-specific marketing strategies that deliver measurable business outcomes across SMB, mid-market, and enterprise segments.
• Lead with Insight & Storytelling: Analyze trends, data, and market research to develop compelling, insight-led narratives that establish LinkedIn as a thought leader and strategic partner for B2B marketers.
• Activate Multi-Channel Go-To-Market Campaigns: Create and execute full-funnel GTM programs using digital, paid media, content, webinars, events, social, and more. Bring stories to life in creative, scalable, and data-driven ways.
• Partner Across the Business: Collaborate with Sales, Product Marketing, Content, Insights, and Integrated Marketing to build high-impact campaigns and ensure alignment across global and regional priorities.
• Champion Digital and AI Tools: Leverage AI-powered tools and technologies to accelerate campaign development, personalize content, and improve performance tracking and optimization.
• Enable Sales & Drive Adoption: Create and deliver sales enablement resources—including decks, one-pagers, case studies, and training—that empower our GTM teams to engage customers confidently and clearly.
• Measure and Optimize: Track performance across initiatives and continuously refine programs based on insights, customer feedback, and business goals.

Qualifications

Basic Qualifications:

• 8+ years of experience in B2B marketing, including digital marketing and integrated campaign development.

Preferred Qualifications:

• Experience marketing to a broad range of business sizes, from SMB to Enterprise.
• Strong understanding of digital marketing channels and tools—including paid media, webinars, email marketing, and social.
• Proven ability to craft compelling stories and customer-facing narratives that connect emotionally and drive business action.
• Familiarity with AI-powered marketing tools (e.g., content generation, campaign optimization, insights tools).
• Experience developing integrated campaigns in partnership with sales and cross-functional marketing teams.
• Experience using Salesforce (SFDC) or other CRM systems to measure marketing effectiveness, campaign attribution, or pipeline influence.
• Excellent communication and stakeholder management skills within a matrixed organization.
• Ability to thrive in a fast-paced, evolving environment and manage multiple projects simultaneously.
• Commitment to diversity, inclusion, belonging, and LinkedIn’s values-led culture.

Skills:

• Strategic Thinking & Execution
• Digital Marketing & Campaign Management
• Content & Storytelling
• AI-Driven Marketing Tools
• Sales Enablement
• Customer-Centric Mindset

LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $121,000- $188,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.

Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [e-mail] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process.

San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing
• Industries
• Technology, Information and Internet